Critical Analysis:

Good Move Review (2024)

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When you’re selling your property, it’s of vital importance to know who you’re working with.

This is our independent Good Move review of itself.

In here, you’ll find everything you need to know about Good Move and whether you should trust them to sell your property quickly and whether they’ll give you an optimal price.

Table of Contents

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Good Move is a trading name of ARN Capital Ltd

Established in


Members of NAPB


Members of TPO


Registered with ICO


Approved by CTSI


Will “Good Move” pay all of your legal fees?

Yes, up to £500 only

Do they ask you to sign a contract?


Government verified transactions


Cash offer

Average sale time

2 weeks

Fastest sale time

72 hours



Complaints procedure


Customer service

4.7 / 5

Google rating

4.7 / 5

Trustpilot rating

4.9 / 5 rating

4.9 / 5

Feefo rating

N / A


4.8 / 5

1. Good Move: Company Overview

(source: Companies House)

Good Move is a quick property buying company that claims to be a cash buyer.

They have chartered surveyors on the team with over 45 years of experience, and they aim to buy your property in 10 days.

The company claims to have no additional fees however, they will only pay legal fees up to £500.

Good Move claims to buy homes in any condition across the UK.

Whether all of that’s true, will be revealed in this review.

When working with them, they’ll buy the property from you at a price that satisfies both parties involved, and then sell it for a profit.

You’ll get a slightly below-market price but you’ll achieve a prompt and effortless sale with little bureaucracy.

Good Move provides free cash offers, doesn’t seem to have estate agent or solicitors’ fees and guarantees the sale of any property in any condition.

They can give you a no-obligation quote in just 24 hours and purchase your property in as little as 7 days.

This type of sale is perfect for people in a rush, who don’t have time for unnecessary red tape.

2. Good Move: Strengths & Weaknesses

Good Move have the advantage of being run by chartered surveyors who understand properties and their value. 

Good Move claim to have £4.72million to spend, though the source of these funds is unclear.

Their website is easy to use and offers comprehensive details of their service and the house buying industry at large. 

Good Move appears to have no hidden charges and no legal fees.

However, with Good Move, your ‘offer in principle’ may not be confirmed as a final offer for 2-3weeks.

It’s important to remember:

You won’t get the full market value of your property but you’ll sell it very fast.

In fact, this is by far the fastest way to sell. A typical estate agent will take 6-9 months whereas a fast home-selling company can do it in mere days.

You’re sacrificing a negotiable percentage of cash for an exponential increase in speed-of-sale and a major reduction of headaches and legal complications.

Are they NAPB members?

Yes, Good Move  is a member of NAPB.

The National Association of Property Buyers (NAPB) was specifically set up to protect homeowners looking to sell their houses for cash to a property buying company.

The NAPB continuously screens its members in order to see whether they’re maintaining the necessary business integrity, legality, professionalism and customer service.

It’s mandatory for all NAPB members to also register with The Property Ombudsman (TPO) and abide by the TPO ‘Code of Practice For Residential Buying Companies’.

However, being an NAPB member itself, is completely voluntary. Nobody forces these cash home buyers to become members, they do it of their own volition.

Membership of NAPB shows that Good Move are genuinely interested in protecting their customers and committed to an agreed code of practice.

Are they TPO members?

Yes, Good Move is a member of TPO.

The Property Ombudsman (TPO) defends the interests of the public by investigating and addressing complaints of maladministration or a violation of rights.

It has been providing consumers and property agents with an alternative dispute resolution service since 1990.

TPO has a specific category for fast home sale companies, such as Good Move.

Good Move is regulated by TPO and strictly follows the above mentioned TPO code of conduct.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

Are they Registered With The ICO?

Yes, Good Move  have been registered with the ICO since 2016.

The Information Commissioner’s Office (ICO) is the UK’s independent regulatory body set up to uphold information rights.

The ICO also governs all forms of data collection and advertising intelligence.

By being registered with the ICO, Good Move has to protect its customers’ data at all times.

The ICO also has a Free Online Checker where you can verify whether a company is registered with them or not.

Are they GDPR Compliant?

Good Move provide extensive details about how they collect, use and store your data, which appears to be fully GDPR compliant. 

They also have a written privacy policy 

Good Move operates an ‘implied consent’ cookie policy which means that they assume you are happy with this usage if you continue to use the site.

Such cookies are used for marketing and re-targeting purposes, such as displaying relevant ads.

Do They Have Cash On Hand To Buy The Property?

Good Move claim not to rely on mortgages or investors for their funding.

Our team of investigators found one of their investment vehicles within Companies House.

This allowed us to validate that their parent company, ARN Capital, do have government-verified transactions which is a big plus in their favour.

They have almost 400 transactions listed, the most recent of which is just a few weeks ago. This suggests a company that are active in the market and who are registering their own cash transactions with Companies House.

However we cannot state for certain whether or not Good Move currently have cash on hand.

In general, we’ve discovered that very few fast home-buying companies actually have disposable cash on hand.

Most of them are unregulated small businesses or worse – individual opportunists pretending to be big organisations who deliberately mislead. 

These companies don’t have their own cash but attempt to raise funds by low-balling their offer and getting finance off the back of the difference between their offer and the market value.

For this reason, it’s less risky to work with home buying companies that have government verified transactions.

Have They Traded For More Than 5 Years?

Yes, Good Move have traded for more than 5 years.

The parent company, ARN Capital Ltd has been trading since January 2015.

We use the ‘over/under 5 years trading time’ as a metric to gauge whether a company is an established entity with a lot of experience under their belt or just a newly founded business that may have ulterior motives.

Not all newly formed companies are scams but it’s still important to check how long they have traded.

If they’ve traded for more than 5 years, then this is a minor but still a notable vote of confidence.

What Is Their Average Cash Offer?

Good Move claim to offer up to 85% of the market value for your property, although this comes with the caveat that offers are location specific.

Their cash offers come in two parts: an offer in principle is given within 24hours and a formal offer will follow 2/3 weeks later following a professional valuation.

Below you can see some of the perceived benefits of using Good Move instead of a generic high-street or online estate agent.

Getting 70-80% of the market value for your property when working with a fast home selling company is fair, so up to 85% will be at the more generous end of the range.

We’ve discovered that with sub-par home buying companies you’ll often get between 60 – 65% and sometimes even less.

Good Move appears to offer prices in the higher range of fast home selling companies, although the caveat ‘up to’ can mean anything.

Of course this doesn’t mean that every home achieves that kind of valuation as it depends on a myriad of factors. Sometimes there are justifiable reasons why you may receive a lower offer, and Good Move admit that their offers are location specific.

What Is Their Average Sale Time?

According to the latest Statista research, the average number of days taken to sell property in UK from September 2018 to November 2020 is 65 days.

This includes selling properties via estate agents, actions, fast-sale companies and everything else under the sun.

Again, this graph represents every single method of selling a property, combined together.

And because of the vast number of fast home sale companies in the UK, this number is considerably lower than what it would’ve been if it only were estate agents and actions.

Remember when it comes to speed of sale, nothing beats a quick home buying company:

  • Estate agents take on average 6 – 9 months to sell your property.
  • Auctions take on average 10 weeks to sell your property.
  • But fast sale companies can take as little as 7 days.

Good Move say that they can sell your home in as little as 72hours, with an average sale time of two weeks. It should be noted that a sale this fast will naturally attract a lower price as there are significantly more risks for the property buyer.

Charitable Initiatives

We didn’t find any charitable initiatives which Good Move supports. 

However, supporting a charity is by no means proof that the home buying company in question is necessarily ‘good’.

In fact, dodgy home buying companies might purposefully support and/or pretend to support a charity just to win brownie points and credibility in the eyes of the customer.

All that being said, it’s still important to acknowledge when a company cash home buyer genuinely supports a charitable cause.

Anything Else Suspicious?

We didn’t find anything that raises suspicion during our thorough research of Good Move .

Our investigators sifted through all of the data and legal records of Good Move  and everything was clean.

However, we’ll redact this at the first glimpse of dodgy practices.

We never stop researching and our unbending commitment to excellence doesn’t waver.

This paragraph is only valid up until the ‘Last Updated’ date of this review, which can be found at the top of this page.

Anything Else You Should Know About?

As far as we are aware, Good Move haven’t received any additional awards or prizes.

They haven’t won any competitions either.

There’s nothing more we could add.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

3. Good Move: Customer Experience

To assess the overall user experience (UX) of we first analysed their website for ease of use and intuitiveness.

Their website is comprehensive and reasonably easy to navigate, with a mix of company specific information and generic house buyer articles. They make it very easy to get a free quote/cash offer for your property within 24 hours or less.

They have a FREEPHONE number which you can use to contact the company 24/7, as well as a postcode search feature.

The site also contains an informative video explaining the cash house buying process.

We calculated their First Response Time (FTR) by messaging them at approximately 11 AM on a weekend (on a Sunday to be exact) and used a stopwatch to estimate how long it took them to respond.

First Response Time

Good Move responded in 2 minutes and 10 seconds.

Which is much faster than the industry average for a Sunday. And a fast FTR is something we consider highly important, especially in this sector.

A faster response time suggests that the home-selling company is better equipped to deal with customer queries.

And if they’re better equipped to deal with customer queries, then it means they’re investing their resources where it matters the most.

It’s rare to see a customer-centric cash home buyer and the more we research Good Move , the more they appear to be such. 

Client Satisfaction Guarantee

We also asked if they offer some sort of ‘Client Satisfaction Guarantee’, and if yes, what would that guarantee consist of.

They currently don’t offer a Client Satisfaction Guarantee but they’re happy to help resolve any issues and problems, within reason, as soon as possible.

Also, they did go out of their way and offered additional help and advice which warrants acknowledgement.

Client Complaints Procedure

Good Move have a very thorough internal formal complaints procedure which is outlined, step by step on their website. This includes timescales for responses and how to deal with these.

If this does not work out, you can submit a complaint through The Property Ombudsman because Good Move are a TPO member. Every TPO member agrees to The Property Ombudsman Code of Practice which allows customers to file complaints against TPO members, if needed.

Having a complaints procedure in place shows that Good Move value their customers and want to resolve any issues they have with the company in house if possible.

Speaking To Past Customers

A legitimate quick home buying company that does what it promises shouldn’t have a problem letting you speak to their past customers.

Of course they need to have the permission of the individual involved and provide some kind of proof that it is a genuine past client of theirs.

We strongly encourage all our readers to ask to speak to a past client.

4. Good Move: Online Presence

In this section, we’ll discuss what the public thinks of Good Move and what online reviews the company has received.

Keep in mind that online reviews can be easily faked.

It works both ways

The company in charge might hire fake review writers to write positive reviews.

Or on the other hand, their competitors might hire fake review writers to write negative reviews and tarnish the said company’s reputation.

Also, social media followers can be artificially inflated.

That’s why we deem this section as purely anecdotal.

Nonetheless, we use trained researchers with a sceptical eye to go through Good Move ’ social media presence and online reviews.

Good Move: Customer reviews

  • Google Reviews – 4.7/5
  • Trustpilot Reviews – 4.9/5 from 745 reviews
  • – 4.9/5 from 142 reviews
  • Feefo Reviews – N/A

Good Move: Domain Rating

  • Domain Rating (DR) – 81 / 100
  • Search Traffic – 19,000 unique visitors per month

Good Move: Social Media Presence

  • Facebook – 3.3K Followers 
  • Twitter – 1,360 Followers 
  • LinkedIn – 222 Followers

Good Move: Media Mentions

  • Daily Mirror
  • The Sun
  • Google
  • Prime Location
  • Right Move
  • Zoopla
We didn’t find anything suspicious with Good Move’s social media, TV and online presence, nor with their customer reviews.
We also didn’t find anything suspicious with their domain rating and backlink profile nor their unique monthly search traffic. 

The Final Verdict

Good Move is one of the largest fast home sale companies in the UK and is run by registered chartered surveyors which both cuts their costs and provides a more accurate valuation of your property.

They give competitive cash offers relative to the fast home sale industry and they can buy your property in mere days if required.

Good Move are members of the NAPB and TPO, and they are registered with the ICO for your protection and peace of mind.

They have excellent 24/7 customer service via a freephone number.

However, unlike some cash house buyers, they will only pay £500 towards legal fees, not the full amount

Good Move claim to be the most regulated house buyer in the UK and appear to mostly conform with all GDPR regulations.

They have a clear complaints procedure both internal and external via the Property Ombudsman.

We will be continuously updating this review as we do with all of our other content. If Good Move  decide to alter, amend or modify something, then we’ll make sure to adjust our critique and score accordingly.

Let Our Guard Dog Assist You

You don't have to do this alone

To understand why going through us is both better and safer, instead of going directly to your home buying company of choice, click below.

We want to help out as many people as possible. That’s why we created this comprehensive, in-depth Good Move review.

If you are looking to sell your property extremely fast, message us through the live chat or send us an email.

Depending on your preference and circumstances, we’ll connect you for free with one of our strictly vetted, ethical partners. 

It might very well be Good Move or another more befitting company for your needs.

They will help you sell your property as fast as possible for the best offer you can realistically achieve.

They will take care of all of the legal processes and fees and you’ll get the cash straight into your account in as little as 7 to 28 days, depending on your circumstances and preference.

Compare Companies

Good Move is just one of the many fast home-buying companies in the UK.

In order to make sure you choose the right one, it’s best if you compare them all.

Look at their strengths & weaknesses, their pros & cons and make an informed decision.

It’s essential to know you’re in safe hands, that’s why we’re here to help.

Use our company comparison table to find a reliable and trustworthy service, and decide whether expediting the sale of your property is the right thing for you. 

Content Updates

This review is being constantly screened by our investigator team and will be corrected in line with the emergence of new evidence. 

If a company contacts us with a genuine and verifiable piece of information which supports their cause, then we’ll immediately redact the review and point to that information. 

On the other hand, if we discover that a company which we’ve previously praised for a certain industry trait, starts to dabble in dodgy practices, we’ll also redact the review immediately.

We’ll point to our new findings and will adjust the table metrics and scores accordingly. 

For this reason, make sure to take notice of the ‘last updated’ date at the top of this page.

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