Cookie Policy

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Last updated: 4th February 2026

Property Sale Watchdog (“PSW”, “we”, “us”, “our”) uses cookies and similar technologies on this website to ensure it functions correctly, to understand how it is used, and to support the ongoing improvement, performance, and reach of our content.

This Cookie Policy explains what cookies are, how we use them, and the choices available to you.

This policy should be read alongside our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to recognise your device and store information about your visit.

Cookies do not give us access to your device or personal files.

How we use cookies

Property Sale Watchdog uses cookies for a range of purposes, including to:

  • Enable core website functionality and security

  • Understand how visitors use and navigate the site

  • Measure performance and improve content clarity

  • Assess the effectiveness of information and pages

  • Support the distribution and visibility of our content

Some cookies may collect information about your browsing behaviour on this website and, in some cases, across other websites, where permitted by law.

Types of cookies we may use

1. Strictly necessary cookies

These cookies are essential for the website to operate properly. They support functions such as page navigation, security, and accessibility.

These cookies do not require consent.

2. Analytics and performance cookies

These cookies help us understand how visitors interact with the website, including:

  • Pages visited and time spent

  • Navigation paths and user flow

  • Device, browser, and technical information

This data may be collected using third-party analytics tools and may be aggregated or anonymised.

Analytics cookies are used to help us improve the structure, clarity, and reach of our content.

3. Functional cookies

Functional cookies allow the website to remember user preferences, such as cookie choices, and provide a more consistent experience.

4. Advertising and targeting cookies

These cookies may be used to:

  • Measure the effectiveness of content distribution and campaigns

  • Understand how users arrive at the site

  • Support relevant messaging and content delivery across platforms

These cookies may be set by us or by third-party service providers and may track activity across websites.

Third-party cookies

We may use third-party services (such as analytics, measurement, or content platforms) that place cookies on your device.

These third parties may process information in accordance with their own privacy and cookie policies.

We take reasonable steps to work with providers that comply with UK data protection standards.

Managing your cookie preferences

You can manage or change your cookie preferences at any time by:

  • Adjusting your browser settings to block or delete cookies

Please note that restricting certain cookies may affect how the website functions or performs.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements, technology, or how the website operates.

Any updates will be reflected by revising the “Last updated” date at the top of this page.

Before you go — one honest number

If you’re researching a fast sale, the most useful thing to leave with is a realistic figure. Our offer tool shows what genuine cash buyers typically pay — 73–85% of open-market value — free, anonymous, and with no personal details needed.