Critical Analysis:

We Buy Any Home Review (2024)

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When you’re selling your property, it’s of vital importance to know who you’re working with.

This is our independent We Buy Any Home review. Our private investigators analysed their company records, strengths and weaknesses.

In here, you’ll find everything you need to know about We Buy Any Home and whether you should trust them to sell your property quickly.

Table of Contents

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Established in


Members of NAPB


Members of TPO


Registered with ICO


Approved by CTSI


Will “We Buy Any Home” pay all of your legal fees?


Do they ask you to sign a contract?

Yes, always

Government verified transactions


Cash offer

Average sale time

18 days

Fastest sale time

7 days


8AM – 6PM (Mon-Sun)

Complaints procedure

Yes, decent

Customer service

4.3 / 5

Google rating

4.2 / 5

Trustpilot rating

4.5 / 5 rating

4.4 / 5

Feefo rating

N / A

From our most recent investigation we noticed that We Buy Any Home has been declining in customer service and performance.

This is not to say that We Buy Any Home cannot improve their service in the future. But at the time of writing this review, we cannot recommend them as the best possible option.


4.5 / 5

1. We Buy Any Home: Company Overview

(source: Companies House)

We Buy Any Home is a cash home-buying company.

The firm’s proclaimed goal is to help property owners sell their home fast at an adequate and fair price.

And they avow to maintain their honesty, integrity and customer-centric ethos at all times.

Whether all of that’s true, will be revealed in this review.

When working with them, they’ll buy the property from you at a price that satisfies both parties involved, and then sell it for a profit.

You’ll get a slightly below-market price but you’ll achieve a prompt and effortless sale with little bureaucracy.

We Buy Any Home provides free cash offers, doesn’t have estate agent or solicitors fees and guarantees the sale of any property.

They can give you a no-obligation quote in just 24 hours and purchase your property in as little as 2 days.

This type of sale is perfect for people in a rush, who don’t have time for unnecessary red tape.

It’s important to remember:

You won’t get the full market value of your property but you’ll sell it very fast.

In fact, this is by far the fastest way to sell. A typical estate agent will take 6-9 months whereas a fast home-selling company can do it in mere days.

You’re sacrificing a negotiable percentage of cash for an exponential increase in speed-of-sale and a major reduction of headaches and legal complications.

2. We Buy Any Home: Strengths & Weaknesses

The company prides itself on having over 300 years of combined experience in buying homes. 

Whether that’s true though, is impossible to verify unless we see indisputable evidence.

Nonetheless, their team is clearly experienced, professional and transparent.

We Buy Any Home appears to have no hidden charges and no legal fees.

Are they NAPB members?

Yes, We Buy Any Home is a founding member of NAPB.

The National Association of Property Buyers (NAPB) was specifically set up to protect homeowners looking to sell their houses for cash to a property buying company.

The NAPB continuously screens its members in order to see whether they’re maintaining the necessary business integrity, legality, professionalism and customer service.

It’s mandatory for all NAPB members to also register with The Property Ombudsman (TPO) and abide by the TPO ‘Code Of Practice For Residential Buying Companies’.

However, being an NAPB member itself, is completely voluntary. Nobody forces these cash home buyers to become members, they do it of their own volition.

And We Buy Any Home was one of the companies that started this whole initiative.

Inferring from this, we can postulate that We Buy Any Home is proactive and are genuinely looking out for the interests of their customers.

Are they TPO members?

Yes, We Buy Any Home is a member of TPO.

The Property Ombudsman (TPO) defends the interests of the public by investigating and addressing complaints of maladministration or a violation of rights.

It has been providing consumers and property agents with an alternative dispute resolution service since 1990.

TPO has a specific category for fast home sale companies, such as We Buy Any Home.

These companies have to adhere to a strict ‘Code of Practice for Residential Buying Companies’.

We Buy Any Home is regulated by TPO and strictly follows the above mentioned TPO code of conduct.

This is another noteworthy feather in their cap.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

Are they Registered With The ICO?

Yes, We Buy Any Home have been registered with the ICO since 2019.

The Information Commissioner’s Office (ICO) is the UK’s independent regulatory body set up to uphold information rights.

The ICO also governs all forms of data collection and advertising intelligence.

By being registered with the ICO, We Buy Any Home has to protect its customers’ data at all times.

The ICO also has a free online checker where you can verify whether a company is registered with them or not.

We Buy Any Home is registered with the ICO which further solidifies their authenticity.

Are they GDPR Compliant?

They are mostly GDPR compliant.

From our independent investigation, we discovered that is fully GDPR compliant with the “safety of personal data collection forms”.

However, we did find that installs certain marketing cookies that aren’t necessarily GDPR friendly.

But this is a contested topic and it’s virtually impossible to give an objective assessment.

Certain cookie types can be interpreted in multiple ways, hence some experts might deem GDPR appropriate, others might not.

That’s why we caution you to take this GDPR incongruence of with a grain of salt. 

Do They Have Cash On Hand To Buy The Property?

Yes, We Buy Any Home have cash on hand and we verified their transaction history through Companies House.

Our investigators found We Buy Any Home’s investment vehicle within Companies House and we discovered they have quite a few government verified transactions every month. 

Inferring from this, we can conclude with a high degree of certainty that have cash on hand at all times which they use to buy properties. 

But We Buy Any Home seem to be the exception in this market. Very few fast home-buying companies actually have disposable cash on hand.

Most of them are unregulated small businesses or worse – individual opportunists pretending to be big organisations who deliberately mislead. 

These companies don’t have their own cash but attempt to raise funds by low-balling their offer and getting finance off the back of the difference between their offer and the market value.

For this reason, it’s less risky to work with home buying companies that have government verified transactions.

Have They Traded For More Than 5 Years?

Yes, We Buy Any Home have traded for more than 5 years.

We use the ‘over/under 5 years trading time’ as a metric to gauge whether a company is an established entity with a lot of experience under their belt or just a newly founded business that may have ulterior motives.

Not all newly formed companies are scams but it’s still important to check how long they have traded.

If they’ve traded for more than 5 years, then this is a minor but still a notable vote of confidence.

And it needs to be acknowledged.

What Is Their Average Cash Offer?

The average cash offer of is 75-80% of the market value, even though they claim to give up to 85% on their website.

Usually, We Buy Any Home don’t have any hidden agent or conveyancing fees nor any other legal charges. At least that’s what they claim on their website.

But from our research we discovered that sometimes you’ll have to pay out of pocket as they don’t always cover all of your fees.

Still if we compare them to a generic estate agents, the estate agent will have a myriad of legal fees which will indirectly reduce the market value of your property.

There’s a comparisons table on the homepage of that illustrates the dissimilarities. But again, keep in mind that their cash offer is actually lower than what’s shown below.

We Buy Any Home Average Cash Offer

Getting 75-80% of the market value for your property when working with a fast home selling company is fair.

But you can get more than that if you go with a more customer-centric house buyer.

Inferring from this, gives reasonable offers in the context of fast home selling companies.

Of course this doesn’t mean that every home achieves that kind of valuation as it depends on a myriad of factors. Sometimes there are justifiable reasons why you may receive a lower offer.

What Is Their Average Sale Time?

According to the latest Statista research, the average number of days taken to sell property in UK from September 2018 to November 2020 is 65 days.

This includes selling properties via estate agents, actions, fast-sale companies and everything else under the sun.

UK - The average number of days taken to sell property

Again, this graph represents every single method of selling a property, combined together.

And because of the vast number of fast home sale companies in the UK, this number is considerably lower than what it would’ve been if it only were estate agents and actions.

Remember when it comes to speed of sale, nothing beats a quick home buying company:

  • Estate agents take on average 6 – 9 months to sell your property.
  • Auctions take on average 10 weeks to sell your property.
  • But fast sale companies can take as little as 7 days.

We Buy Any Home’s average sale time is 18 days but their fastest recorded sale time is only 7 days.


With a quick home-buying company, you’re sacrificing a negotiable percentage of cash for an exponential increase in speed-of-sale and a major reduction of headaches and legal complications.

That’s why you need to carefully consider your options.

Do you want a bit more money or do you want a significantly faster sale?

Charitable Initiatives

Supporting a charity is by no means proof that the home buying company in question is necessarily ‘good’.

In fact, dodgy home buying companies might purposefully support and/or pretend to support a charity just to win brownie points and credibility in the eyes of the customer.

All that being said, it’s still important to acknowledge when a company like We Buy Any Home genuinely supports a charitable cause such as the Macmillan Cancer Support.

And we know with a high degree of certainty that We Buy Any Home proactively support them because we personally called the Macmillan Cancer Support and asked if We Buy Any Home are indeed helping them raise funds.

The answer was Yes.

You can check out We Buy Any Home’s fundraiser for Macmillan Cancer Support on their website.

It’s important to recognise and shed light on a home buying company’s altruistic and philanthropic aspirations but only if they are truly genuine.

If we discover even an ounce of shady behaviour, rest assured we’ll report it in our review.

Anything Else Suspicious?

We didn’t find anything that raises suspicion during our thorough research of

Our investigators sifted through all of the data and legal records of WeBuyAnyHome and everything was clean.

However, we’ll redact this paragraph at the first glimpse of dodgy practices.

We never stop researching and our unbending commitment to excellence doesn’t waver.

This paragraph is only valid up until the ‘Last Updated’ date of this review, which can be found at the top of this page.

Anything Else You Should Know About?

We Buy Any Home has been ranked in the top 3 of YouGov’s 2019 “Top Brand Buzz Awards”.

We Buy Any Home were finalists in the Best Financial & Professional Services Brand Marketing category at The Drum Marketing Awards (2020).

We Buy Any Home has had their fair share of awards and their name has become synonymous with quick property selling in the UK.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

3. We Buy Any Home: Customer Experience

To assess the overall user experience (UX) of, we first analysed their website for ease of use and intuitiveness.

They make it very easy to get a free quote/cash offer for your property within 24 hours or less.

Also, they have a FREEPHONE number and a live chat feature both of which you can use to contact the company every working day from 9 AM – 5 PM.

But they do not appear to be available on the weekends.

We calculated their First Response Time (FTR) by messaging them at approximately 11 AM on a non-holiday weekday (on a Wednesday to be exact) and used a stopwatch to estimate how long it took them to respond.

First Response Time

We Buy Any Home responded in 2 min and 11 sec. Which is in accordance with the industry average. 

A fast FTR is something we consider highly important, especially in this sector.

Because faster response time suggests that the home-selling company is better equipped to deal with customer queries.

And if they’re better equipped to deal with customer queries, then it means they’re investing their resources where it matters the most.

We Buy Any Home’s first response time seems to have declined slightly but it’s still good relative to the industry as a whole.

Client Satisfaction Guarantee

We also asked if they offer some sort of ‘Client Satisfaction Guarantee’, and if yes, what would that guarantee consist of.

They currently don’t offer a Client Satisfaction Guarantee but they’re happy to help resolve any issues and problems, within reason, as soon as possible.

Also, they did go out of their way and offered additional help and advice which warrants acknowledgement.

Client Complaints Procedure

In this turbulent market, a fast home buying company should preferably have a formal complaints procedure on their website, where clients can express any disagreements, issues or just plain dissatisfaction with the overall service.

By having such a complaints procedure in place, the home buying company shows that they are willing to listen and if possible, rectify any problems that may arise.

At a first glance, We Buy Any Home doesn’t appear to have such a formal complaints procedure on their website, however, they do have one on their terms & conditions page. It’s under the ‘Grievances’ section.

So if you are dissatisfied with We Buy Any Home’s service, you can contact them by post at: Complaints, We Buy Any Home, Prince Frederick House, 35-39 Maddox Street, London W1S 2PP or by email at

Furthermore, you can submit a complaint through The Property Ombudsman because We Buy Any Home are a TPO member. 

And every TPO member agrees to The Property Ombudsman Code Of Practice which allows customers to file complaints against TPO members, if needed.

We Buy Any Home seem to be replying to the complaints and comments they’re receiving on review websites such as Trustpilot which is good to see. But they shouldn’t be receiving so many complaints in the first place.

Speaking To Past Customers

A legitimate quick home buying company that does what it promises shouldn’t have a problem letting you speak to their past customers.

Of course they need to have the permission of the individual involved and provide some kind of proof that it is a genuine past client of theirs.

We strongly encourage all our readers to ask to speak to a past client.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

4. We Buy Any Home: Online Presence

In this section, we’ll discuss what the public thinks of We Buy Any Home and what online reviews the company has received.

Keep in mind that online reviews can be easily faked.

It works both ways

The company in charge might hire fake review writers to write positive reviews.

Or on the other hand, their competitors might hire fake review writers to write negative reviews and tarnish the said company’s reputation.

Also, social media followers can be artificially inflated.

That’s why we deem this section as purely anecdotal.

Nonetheless, we use trained researchers with a sceptical eye to go through We Buy Any Home’s social media presence and online reviews.

What’s not anecdotal is the Domain Rating (DR) and Search traffic (ST) metrics. 

The Domain Rating is an internet metric that shows the strength of a website. 

The longer a website has been online, generally the more other websites link back to it. 

These are called backlinks. Backlinks are like a minor vote of confidence. 

It’s rare to see a a scam website with a high Domain Rating. Why? Because other websites realise it’s a scam and they never give their “vote of confidence” to them.

The more backlinks a website has, the higher their Domain Rating will be.

For this reason, we only advise you to work with websites with a Domain Rating of 10 and up.

However, it’s still important to remember that virtually any online metric can be falsified or faked these days. Therefore, take this with a grain of salt and don’t give it much importance.

The Search Traffic is an internet metric that shows approximately how many unique visitors a given website has per month.

Also, this metric is an average evaluation over a period of several months.

Therefore, the more Search Traffic a company has, the less likely they are a scam.

Scam companies don’t have recurring visitors because once they scam someone, the victims protest and tell other people online to beware of the said scam company.

Also, scam companies appear less frequently in the top Google results because they usually have lower Domain Ratings. And Google only ranks websites with a high DR at the top.

This makes the scams unsustainable over a long period of time, and therefore, they cannot have a high Search Traffic.

The Domain Rating and Search Traffic are directly proportional. If the Domain Rating is high, then the Search Traffic will be high also, and vice versa.

All of the below stats and metrics have been taken as of the last updated date which can be found at the top of this review.

Customer reviews

  • Google Reviews – 4.3 stars; No perceivable signs of fake reviews
  • Trustpilot Reviews – 4.5 stars; No perceivable signs of fake reviews
  • Reviews.i.o – 4.4 stars; No perceivable signs of fake reviews
  • Feefo Reviews – N / A

Domain Rating

  • Domain Rating (DR) – 41 / 100
  • Search Traffic – 9000 unique visitors per month

Social media presence

  • Facebook – 3,326 Followers 
  • Twitter – 297 Followers 
  • LinkedIn – 330 Followers

Media Mentions

  • The Sun
  • The Telegraph
  • Mirror
  • Hello! Magazine
  • Country Living Magazine

TV Channel Features

  • ITV
  • Channel 4

We didn’t find anything suspicious with We Buy Any Home’s social media, TV and online presence, nor with their customer reviews.

We also didn’t find anything suspicious with their domain rating and backlink profile nor their unique monthly search traffic. 

The Final Verdict

At the time of writing this review, We Buy Any Home doesn’t receive the Property Sale Watchdog woof of approval. And we can’t recommend them as the best cash home buyer in the UK.

Check the next section below to see which house buyer is better than We Buy Any Home and how to get our most recommended cash offer.

However, We Buy Any Home is a legitimate UK fast home sale company. They have have government verified transactions.

We thoroughly examined their strengths and weaknesses, user experience (UX), customer service and overall online presence.

We Buy Any Home are members of the NAPB and TPO, and they are registered with the ICO but they aren’t approved by the CTSI.

They give somewhat decent cash offers and they can buy your property in mere days.

They don’t fully conform with all GDPR regulations.

Even though they don’t seem to have a dedicated complaints procedure, you can still reach out through their generic contact email and receive prompt support.

We will be continuously updating this review (as we do with all of our other content) and once We Buy Any Home fix any of the issues mentioned here, we’ll make sure to adjust our critique and score accordingly.

Get The Best Cash Offer For Your Property

We’ve independently investigated all the UK’s top fast home buyers with our cast-iron 18 point checklist.

And by using the free Safe Connect™ programme we’ll introduce you to our most recommended & strictly vetted home buyer.

The Safe Connect™ programme was created to ensure you not only get the best possible, genuine cash offer, but also to protect you in this unregulated market.

If you click the orange button below, we’ll automatically Safe Connect you to the best property buyer in the UK – as vetted by our team of investigators. And most importantly, you’ll see exactly why we objectively classified them as the best property buyer in the UK.

Get the 'Top Dog' cash offer for your home

No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below so we can Safe Connect you to your best cash offer.

If you use the Safe Connect™ programme to connect with a cash home buyer, we’ll personally hold them accountable. We’ll ensure they go the extra mile and treat you like a VIP.

The Safe Connect™ programme is a free service. There are no additional fees or costs on your end.

Safe Connect ensures there will be no last-minute price drops and no nasty surprises. It’s quick, easy and it eliminates all headaches. 

Our strictly vetted partner will know that you’re coming through Property Sale Watchdog and they won’t dare to mess you around.

Compare Companies

We Buy Any Home is just one of the many fast home-buying companies in the UK.

In order to make sure you choose the right one, it’s best if you compare them all.

Look at their strengths & weaknesses, their pros & cons and make an informed decision.

It’s essential to know you’re in safe hands, that’s why we’re here to help.

Use our company comparison table to find a reliable and trustworthy service, and decide whether expediting the sale of your property is the right thing for you. 

Content Updates

This review is being constantly screened by our investigator team and will be corrected in line with the emergence of new evidence. 

If a company contacts us with a genuine and verifiable piece of information which supports their cause, then we’ll immediately redact the review and point to the new information. 

On the other hand, if we discover that a company which we’ve previously praised for a certain industry trait, starts to dabble in dodgy practices, we’ll also redact the review immediately.

We’ll point to our new findings and we’ll adjust the table metrics and scores accordingly. 

For this reason, make sure to take notice of the ‘last updated’ date at the top of this page.

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