Critical Analysis:

The Nice Sell Review (2024)

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When you’re selling your property, it’s of vital importance to know who you’re working with.

This is our independent The Nice Sell review of itself.

In here, you’ll find everything you need to know about The Nice Sell and whether you should trust them to sell your property quickly and whether they’ll give you an optimal price.

Table of Contents

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Atlantis Winson Green Limited trading as The Nice Sell

Established in


Members of NAPB


Members of TPO


Registered with ICO


Approved by CTSI


Will “The Nice Sell” pay all of your legal fees?

Yes if you use their solicitor (£500 contribution to your own solicitors’ fees)

Do they ask you to sign a contract?


Government verified transactions


Cash offer

Average sale time

2 weeks

Fastest sale time

72 hours


Response within 1 hour

Complaints procedure


Customer service

4.6 / 5

Google rating

N / A

Trustpilot rating

N / A rating

N / A

Feefo rating

5 / 5 (20 reviews)


4.6 / 5

1. The Nice Sell: Company Overview

(source: Companies House)

The Nice Sell is a quick property buying company that claims to be the UK’s leading homebuyers (although they offer no evidence or statistics on their website to support this claim).

They will buy any house, anywhere in the UK, with an initial estimated offer within an hour and a formal offer soon after. Their offer includes free legal fees, if you use their recommended solicitors, or £500 towards your costs if you choose to use your own.

They offer house sales on a timescale to suit you, with no viewings, no estate agents and no hassle.

When working with them, they’ll buy the property from you at a price that satisfies both parties involved, and then sell it for a profit.

You’ll get a slightly below-market price but you’ll achieve a prompt and effortless sale with no stress. This type of sale is perfect for people in a rush, who either need to sell for financial reasons, such as debt or repossession, or who want the convenience of a quick sale following divorce or bereavement.

2. The Nice Sell: Strengths & Weaknesses

The Nice Sell will buy any home in any condition, with a fast turn around and an offer of up to 85% of the market value of your home.

They don’t appear to have any charges or fees, and they can provide an estimated cash offer in as little as one hour after you have first contacted them.

However, you may be asked to commit to a contract to sell your home, and despite their promise of ‘no gazundering’, their terms of business state that the final offer you receive is still liable to change following surveys and searches.

It’s important to remember:

You won’t get the full market value of your property, especially when asking for a very fast purchase, but you will sell quickly and easily.

A typical estate agent will take 6-9 months whereas a fast home-selling company can do it in mere days. You’ll be sacrificing a negotiable percentage of cash for an exponential increase in speed-of-sale and a major reduction of headaches and legal complications.

Whether this is right for you will depend on your individual circumstances, and your cash home buyer should explain your options to you without obligation.

Are they NAPB members?

Yes, The Nice Sell are proud to be a member of NAPB.

The National Association of Property Buyers (NAPB) was specifically set up to protect homeowners looking to sell their houses for cash to a property buying company.

The NAPB continuously screens its members in order to see whether they’re maintaining the necessary business integrity, legality, professionalism and customer service.

It’s mandatory for all NAPB members to also register with The Property Ombudsman (TPO) and abide by the TPO ‘Code of Practice For Residential Buying Companies’.

Are they TPO members?

The Nice Sell is regulated by TPO and strictly follows the TPO code of conduct.

The Property Ombudsman (TPO) defends the interests of the public by investigating and addressing complaints of maladministration or a violation of rights.

It has been providing consumers and property agents with an alternative dispute resolution service since 1990.

TPO has a specific category for fast home sale companies, such as The Nice Sell.

These companies have to adhere to a strict ‘Code of Practice for Residential Buying Companies’.

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We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

Are they Registered With The ICO?

Their website shows the logo of the Information Commissioner’s Office. However, The ICO also has a Free Online Checker where you can verify whether a company is registered with them or not. Neither The Nice Sell or their parent company Atlantis Winson Green Ltd come up as members on the ICO site search facility.

The Information Commissioner’s Office (ICO) is the UK’s independent regulatory body set up to uphold information rights.

The ICO also governs all forms of data collection and advertising intelligence.

By being registered with the ICO, The Nice Sell has to protect its customers’ data at all times.

Are they GDPR Compliant?

The Nice Sell has a privacy policy which states that they are ‘committed to ensuring that your privacy is protected’.


This policy also outlines your rights under GDPR. There is also a GDPR statement available on the website via the footer links.

However, The Nice Sell does operate an ‘implied consent’ cookie policy. This means that cookies can be placed on your device without your explicit permission. 

Such cookies are used for marketing and re-targeting purposes, such as displaying relevant ads.

Do They Have Cash On Hand To Buy The Property?

It’s not certain whether The Nice Sell have cash on hand. They do not claim to be buying with their own funds on their website.

Our team of investigators found one of their investment vehicles within Companies House.

This allowed us to validate that they do have government-verified transactions. However, there were just two transactions listed, the most recent being December 2020. This could be simply due to the fact that they are using a different company name to track and register their other Companies House transactions.

It is worth noting that their terms of business include a clause allowing them to ‘transfer the Property on completion to an associated company or to a third party or a sub-purchaser from us’. 

They also ‘reserve the right prior to completion to upload your property to a Property Portal website and/or to allow the property to marketed by an Estate Agency.’

This suggests that they sometimes play the role of broker for a third party sale, rather than buying your property outright with their own cash.

What’s more, their terms of business state that their formal offer is subject to ‘A mortgage and/or offer of loan on the Property on terms acceptable to the Buyer’. This does not suggest that they have cash on hand with which to buy.

This is not unusual, and we have discovered that very few fast home-buying companies actually have disposable cash on hand.

Most of them are unregulated small businesses or worse – individual opportunists pretending to be big organisations who deliberately mislead. 

These companies don’t have their own cash but attempt to raise funds by low-balling their offer and getting finance off the back of the difference between their offer and the market value.

For this reason, it’s less risky to work with home buying companies that have government verified transactions.

Have They Traded For More Than 5 Years?

Yes, The Nice Sell have traded for more than 5 years.

They have been in this industry since 2016.

We use the ‘over/under 5 years trading time’ as a metric to gauge whether a company is an established entity with a lot of experience under their belt or just a newly founded business that may have ulterior motives.

Not all newly formed companies are scams but it’s still important to check how long they have traded.

If they’ve traded for more than 5 years, then this is a minor but still a notable vote of confidence. And it needs to be acknowledged.

What Is Their Average Cash Offer?

The Nice Sell offer up to 85% of the market value of your property, in exchange for a fast sale. 

In practice, this sort of figure will only be available for the very best properties, where certain circumstances apply, such as Stamp Duty exemptions. 

It is worth noting that their Formal Offer is subject to satisfactory surveys and searches and may be reduced as a result.

The only way to be sure of their offer is to request a price for your home.

The faster the house sale, the lower the offer price is likely to be. Fast house sales within 7days are a bigger risk for the buyer, as they do not have time to complete the full range of surveys and searches required for due diligence. 

To cover the increased risk, you will normally be offered less for your home if you want to sell this fast.

You may get a better offer if you are prepared to wait a few weeks until the buyer is more certain about your property value.

Below you can see some of the perceived benefits of using The Nice Sell instead of a generic high-street or online estate agent.

Getting 70-80% of the market value for your property when working with a fast home selling company is fair.

We’ve discovered that with sub-par home buying companies you’ll often get between 60 – 65% and sometimes even less.

With this in mind, The Nice Sell appears to give competitive offers in the context of fast home selling companies.

What Is Their Average Sale Time?

The Nice Sell claim that their average sale time is just two weeks, although they say that they can arrange a sale in as little as 72hours.

According to the latest Statista research, the average number of days taken to sell property in UK from September 2018 to November 2020 is 65 days.

This includes selling properties via estate agents, actions, fast-sale companies and everything else under the sun.

Again, this graph represents every single method of selling a property, combined together.

And because of the vast number of fast home sale companies in the UK, this number is considerably lower than what it would’ve been if it only were estate agents and actions.

Remember when it comes to speed of sale, nothing beats a quick home buying company:

  • Estate agents take on average 6 – 9 months to sell your property.
  • Auctions take on average 10 weeks to sell your property.
  • But fast sale companies can take as little as 7 days.

Charitable Initiatives

We didn’t find any charitable initiatives which The Nice Sell supports. 

Nevertheless, some companies prefer to donate privately or anonymously rather than stating it publicly. 

Supporting a charity is by no means proof that the home buying company in question is necessarily ‘good’.

In fact, dodgy home buying companies might purposefully support and/or pretend to support a charity just to win brownie points and credibility in the eyes of the customer.

Anything Else Suspicious?

It is well worth reading carefully through the terms of business of The Nice Sell to ensure you understand exactly what you are agreeing to.

Our investigators sifted through all of the data and legal records of The Nice Sell and everything was clean.

We never stop researching and our unbending commitment to excellence doesn’t waver.

This paragraph is only valid up until the ‘Last Updated’ date of this review, which can be found at the top of this page.

Anything Else You Should Know About?

As far as we are aware, The Nice Sell haven’t received any additional awards or prizes.

They haven’t won any competitions either.

There’s nothing more we could add.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

3. The Nice Sell: Customer Experience

To assess the overall user experience (UX) of we first analysed their website for ease of use and intuitiveness.

They make it very easy to get a free quote/cash offer for your property with a postcode search facility that promises a response within just one hour.

You can also contact them via a landline phone number or by email at

Also, they have a FREEPHONE number which you can use to contact the company 24/7.

We calculated their First Response Time (FTR) by messaging them at approximately 9 AM on a non-holiday weekday (on a Monday to be exact) and used a stopwatch to estimate how long it took them to respond.

First Response Time

The Nice Sell responded in 1 minutes and 45 seconds.

Which is much faster than the industry average. And a fast FTR is something we consider highly important, especially in this sector.

A faster response time suggests that the home-selling company is better equipped to deal with customer queries.

And if they’re better equipped to deal with customer queries, then it means they’re investing their resources where it matters the most.

It’s rare to see a customer-centric cash home buyer and the more we research The Nice Sell, the more they appear to be such. 

Client Satisfaction Guarantee

We also asked if they offer some sort of ‘Client Satisfaction Guarantee’, and if yes, what would that guarantee consist of.

They currently don’t offer a Client Satisfaction Guarantee but they’re happy to help resolve any issues and problems, within reason, as soon as possible.

Also, they did go out of their way and offered additional help and advice which warrants acknowledgement.

Client Complaints Procedure

In this turbulent market, a fast home buying company should preferably have a formal complaints procedure on their website, where clients can express any disagreements, issues or just plain dissatisfaction with the overall service.

By having such a complaints procedure in place, the home buying company shows that they are willing to listen and if possible, rectify any problems that may arise.

The Nice Sell have a published internal formal complaints procedure which outlines how to make a complaint and the response you can expect and the timescale in which you can expect it. 

As members of The Property Ombudsman, you can also submit a complaint through them, as every TPO member agrees to The Property Ombudsman Code Of Practice which allows customers to file complaints against members.

Speaking To Past Customers

A legitimate quick home buying company that does what it promises shouldn’t have a problem letting you speak to their past customers.

Of course they need to have the permission of the individual involved and provide some kind of proof that it is a genuine past client of theirs.

We strongly encourage all our readers to ask to speak to a past client.

4. The Nice Sell: Online Presence

In this section, we’ll discuss what the public thinks of The Nice Sell and what online reviews the company has received.

Keep in mind that online reviews can be easily faked.

It works both ways

The company in charge might hire fake review writers to write positive reviews.

Or on the other hand, their competitors might hire fake review writers to write negative reviews and tarnish the said company’s reputation.

Also, social media followers can be artificially inflated.

That’s why we deem this section as purely anecdotal.

Nonetheless, we use trained researchers with a sceptical eye to go through The Nice Sell’s social media presence and online reviews.

The Nice Sell: Customer reviews

We were only able to find one set of verified independent reviews of The Nice Sell, with Fefo giving them five stars based on 20 reviews.

The Nice Sell: Domain Rating

  • Domain Rating (DR) – 56 / 100
  • Search Traffic – 12,500 unique visitors per month

The Nice Sell: Social Media Presence

  • Facebook –29 Likes; 29 Followers 
  • Twitter – 2 Followers 
  • LinkedIn – 13 Followers

The Nice Sell: TV Channel Features

None found

We didn’t find anything suspicious with The Nice Sell’s limited social media, TV and online presence, and there were very few customer reviews.

We also didn’t find anything suspicious with their domain rating and backlink profile nor their unique monthly search traffic. 

The Final Verdict

The Nice Sell is typical of fast home sale companies in the UK.

The Nice Sell are members of the NAPB and TPO.

They give reasonable cash offers relative to the fast home sale industry and they can buy your property in as little as 72hours.

However, there were some concerns raised by their terms of business, including the potential for changes to their offers and a lack of transparency about how/if they purchase properties themselves.

On the plus side, they do have a robust complaints procedure both internal and external via the Property Ombudsman.

We will be continuously updating this review as we do with all of our other content. If The Nice Sell decide to alter, amend or modify something, then we’ll make sure to adjust our critique and score accordingly.

Let Our Guard Dog Assist You

You don't have to do this alone

To understand why going through us is both better and safer, instead of going directly to your home buying company of choice, click below.

We want to help out as many people as possible. That’s why we created this comprehensive, in-depth The Nice Sell review.

If you are looking to sell your property extremely fast, message us through the live chat or send us an email.

Depending on your preference and circumstances, we’ll connect you for free with one of our strictly vetted, ethical partners. 

It might very well be The Nice Sell or another more befitting company for your needs.

They will help you sell your property as fast as possible for the best offer you can realistically achieve.

They will take care of all of the legal processes and fees and you’ll get the cash straight into your account in as little as 7 to 28 days, depending on your circumstances and preference.

Compare Companies

The Nice Sell is just one of the many fast home-buying companies in the UK.

In order to make sure you choose the right one, it’s best if you compare them all.

Look at their strengths & weaknesses, their pros & cons and make an informed decision.

It’s essential to know you’re in safe hands, that’s why we’re here to help.

Use our company comparison table to find a reliable and trustworthy service, and decide whether expediting the sale of your property is the right thing for you. 

Content Updates

This review is being constantly screened by our investigator team and will be corrected in line with the emergence of new evidence. 

If a company contacts us with a genuine and verifiable piece of information which supports their cause, then we’ll immediately redact the review and point to that information. 

On the other hand, if we discover that a company which we’ve previously praised for a certain industry trait, starts to dabble in dodgy practices, we’ll also redact the review immediately.

We’ll point to our new findings and will adjust the table metrics and scores accordingly. 

For this reason, make sure to take notice of the ‘last updated’ date at the top of this page.

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