Critical Analysis:

Property Buyers Today Review (2024)

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When you’re selling your property, it’s of vital importance to know who you’re working with.

This is our independent Property Buyers Today review of itself.

In here, you’ll find everything you need to know about Property Buyers Today and whether you should trust them to sell your property quickly and whether they’ll give you an optimal price.

Table of Contents

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Established in


Members of NAPB


Members of TPO


Registered with ICO


Approved by CTSI


Will “Property Buyers Today” pay all of your legal fees?


Do they ask you to sign a contract?


Government verified transactions


Cash offer

Average sale time

2 weeks

Fastest sale time

48 hours



Complaints procedure


Customer service

4.7 / 5

Google rating

5 / 5 (13 review)

Trustpilot rating

3.5 / 5 rating

N / A

Feefo rating

N / A


4.7 / 5

1. Property Buyers Today: Company Overview

(source: Companies House)

Property Buyers Today is an approved cash buyer firm, managed by experienced property professionals. They say that their customers always come first.

They are based in Lincoln, but say that they have ‘supported a large number of individuals across the country’, so they appear to be a national operator.

Unlike some cash buyers, they are very flexible and are able to offer a range of solutions, depending on your own priorities and timescale. These include a cash sale, selling at auction and selling via the traditional estate agency route.

They can give you a no-obligation quote in just 24 hours but they will only confirm this after their surveyors have visited the property, so this may delay the process a little.

When working with them, they’ll buy the property from you at a price that satisfies both parties involved, and then sell it for a profit.

You’ll get a slightly below-market price but you’ll achieve a prompt and effortless sale with little hassle or paperwork.

This type of sale is perfect for people in a rush, who don’t have time for unnecessary red tape.

2. Property Buyers Today: Strengths & Weaknesses

Property Buyers Today have an impressive five-star Google rating, however, this is from just 13 reviews and many of these are from 2/3 years ago. Nonetheless, the most recent reviews are also five-star, so they appear to be consistent.

Property Buyers Today say that they buy with their own funds and so are not delayed by mortgage applications or seeking third party investors. 

They are also genuine buyers who will purchase your property themselves, rather than try to organise a ‘shadow sale’ in the background. This will also speed up the sale process.  

They do not provide cash advances, but claim to be able to deposit your funds within 48 hours of you accepting their final offer.

Property Buyers Today appears to have no hidden charges and no legal fees.

It’s important to remember:

You won’t get the full market value of your property but you’ll sell it very fast.

In fact, this is by far the fastest way to sell. A typical estate agent will take 6-9 months whereas a fast home-selling company can do it in mere days.

You’re sacrificing a negotiable percentage of cash for an exponential increase in speed-of-sale and a major reduction of headaches and legal complications.

Are they NAPB members?

Yes, Property Buyers Today is a member of NAPB.

This is a good sign as it not only shows that they care about their customers and follow an established code of practice, but it also gives customers a form of redress if they have a complaint.

The National Association of Property Buyers (NAPB) was specifically set up to protect homeowners looking to sell their houses for cash to a property buying company.

The NAPB continuously screens its members in order to see whether they’re maintaining the necessary business integrity, legality, professionalism and customer service.

It’s mandatory for all NAPB members to also register with The Property Ombudsman (TPO) and abide by the TPO ‘Code Of Practice For Residential Buying Companies’.

However, being an NAPB member itself, is completely voluntary. Nobody forces these cash home buyers to become members, they do it of their own volition.

Are they TPO members?

Yes, Property Buyers Today is a member of TPO.

The Property Ombudsman (TPO) defends the interests of the public by investigating and addressing complaints of maladministration or a violation of rights.

It has been providing consumers and property agents with an alternative dispute resolution service since 1990.

TPO has a specific category for fast home sale companies, such as Property Buyers Today.

These companies have to adhere to a strict ‘Code of Practice for Residential Buying Companies’.

Property Buyers Today is regulated by TPO and strictly follows the above mentioned TPO code of conduct.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

Are they Registered With The ICO?

Yes, Property Buyers Today have been registered with the ICO since 2016.

The Information Commissioner’s Office (ICO) is the UK’s independent regulatory body set up to uphold information rights.

The ICO also governs all forms of data collection and advertising intelligence.

By being registered with the ICO, Property Buyers Today has to protect its customers’ data at all times.

The ICO also has a Free Online Checker where you can verify whether a company is registered with them or not.

Are they GDPR Compliant?

It is not possible to say to what extent Property Buyers Today are GDPR compliant. 

However, we did find that Property Buyers Today installs certain marketing cookies that aren’t necessarily GDPR friendly. And these cookies are being installed without the consent of the visitor.

Their terms and conditions admit that ‘by providing your details to Property Buyers Today you consent to your details being sent to selected third party companies offering the same or similar services to Property Buyers Today for their marketing purposes, you also consent to your details being used for marketing purposes by us’.

Users are urged to err on the side of caution when providing personal information, and always read any cookie agreements before clicking your consent.

Do They Have Cash On Hand To Buy The Property?

Property Buyers Today claim to buy with their own funds. 

This appears to be verified by Companies House.

We found 30 government registered transactions for their parent company, KDSD Ltd. These include several recent transactions, funded by Together Commercial Finance Ltd, who appear to be their main source of funds.

In light of these findings, we are reasonably sure that Property Buyers Today have cash on hand which they use to buy properties. 

However, we cannot guarantee it and you should always ask for proof of funds before you enter into any transaction with them.

In general, we’ve discovered that very few fast home-buying companies actually have disposable cash on hand.

Most of them are unregulated small businesses or worse – individual opportunists pretending to be big organisations who deliberately mislead. 

These companies don’t have their own cash but attempt to raise funds by low-balling their offer and getting finance off the back of the difference between their offer and the market value.

For this reason, it’s less risky to work with home buying companies that have government verified transactions.

Have They Traded For More Than 5 Years?

Yes – just. Property Buyers Today were registered with Companies House in 2017

We use the ‘over/under 5 years trading time’ as a metric to gauge whether a company is an established entity with a lot of experience under their belt or just a newly founded business that may have ulterior motives.

Not all newly formed companies are scams but it’s still important to check how long they have traded.

If they’ve traded for more than 5 years, then this is a minor but still a notable vote of confidence. And it needs to be acknowledged.

What Is Their Average Cash Offer?

Property Buyers Today has 3 primary modes of selling which makes their average cash offer range from 75% on the lower end of a cash purchase to 90-100% for their estate agency mode of selling. 

Property Buyers Today’s first mode of selling is their “Quick House Sale” which will help you achieve a sale within 7 days and will give you 75%-90% of your property’s market value. There are no fees if you decide to go with their quick house sale option. 

In our experience, it is very unlikely that a cash buyer will offer as much as 90% for even the best of homes, so their offers are more likely to be in the standard range of 70%-80%.

Property Buyers Today’s second mode of selling is their “Property Auction” which comes with quite a lot of bureaucracy, fees and charges. And the price you’ll get for your property will vary on a multitude of factors, but most importantly on the bidders. The average price achieved is around 80%-85%.

Property Buyers Today’s third mode of selling is their “Estate Agency” which will help you achieve a sale in approximately 28 days and can give you up to 100% of your property’s market value. However, this mode of selling comes with a percentage-based fee as well as VAT. Nonetheless, there are no contracts and you’ll only pay those fees and charges upon a successful sale of your property.

Below you can see some of the perceived benefits of using Property Buyers Today instead of a generic high-street or online estate agent.

Getting 70-80% of the market value for your property when working with a fast home selling company is fair.

We’ve discovered that with sub-par home buying companies you’ll often get between 60 – 65% and sometimes even less.

Property Buyers Today claim to offer 75%-90% of the market value for homes that they purchase. The only way to be sure of their offer is to request a price for your home.

Of course this doesn’t mean that every home achieves that kind of valuation as it depends on a myriad of factors. Sometimes there are justifiable reasons why you may receive a lower offer.

What Is Their Average Sale Time?

According to the latest Statista research, the average number of days taken to sell property in UK from September 2018 to November 2020 is 65 days.

This includes selling properties via estate agents, actions, fast-sale companies and everything else under the sun.

Again, this graph represents every single method of selling a property, combined together.

And because of the vast number of fast home sale companies in the UK, this number is considerably lower than what it would’ve been if it only were estate agents and actions.

Remember when it comes to speed of sale, nothing beats a quick home buying company:

  • Estate agents take on average 6 – 9 months to sell your property.
  • Auctions take on average 10 weeks to sell your property.
  • But fast sale companies can take as little as 7 days.

Property Buyers Today say they sell in around two weeks, though this clock may not start until their final offer is confirmed following a formal survey. This could add days to their sale time depending on your / the surveyors availability. 

They claim to be able to turn around a sale in just a few days, but sellers are warned that a sale this fast will attract a far lower price as it involves significant risk to the buyer. You may get a better offer if you are prepared to wait a few weeks until the buyer is more certain about your property value.

Charitable Initiatives

We didn’t find any charitable initiatives which Property Buyers Today supports. 

Nevertheless, some companies prefer to donate privately or anonymously rather than stating it publicly. 

Supporting a charity is by no means proof that the home buying company in question is necessarily ‘good’.

In fact, dodgy home buying companies might purposefully support and/or pretend to support a charity just to win brownie points and credibility in the eyes of the customer.

All that being said, it’s still important to acknowledge when a company cash home buyer genuinely supports a charitable cause.

Anything Else Suspicious?

We didn’t find anything that raises suspicion during our thorough research of Property Buyers Today.

Our investigators sifted through all of the data and legal records of Property Buyers Today and everything was clean.

However, we’ll redact this at the first glimpse of dodgy practices.

We never stop researching and our unbending commitment to excellence doesn’t waver.

This paragraph is only valid up until the ‘Last Updated’ date of this review, which can be found at the top of this page.

Anything Else You Should Know About?

As far as we are aware, Property Buyers Today hasn’t received any additional awards or prizes.

They haven’t won any competitions either.

There’s nothing more we could add.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

3. Property Buyers Today: Customer Experience

To assess the overall user experience (UX) of Property Buyers Today we first analysed their website for ease of use and intuitiveness.

Their website offers multiple routes for getting an opening cash offer, including a telephone number (not freephone), a click button and a contact form where you can request a call back.

We calculated their First Response Time (FTR) by messaging them at approximately 3 PM on a non-holiday weekday (on a Monday to be exact) and used a stopwatch to estimate how long it took them to respond.

First Response Time

Property Buyers Today responded in 1 minute 34 seconds.

Which is much faster than the industry average. And a fast FTR is something we consider highly important, especially in this sector.

A faster response time suggests that the home-selling company is better equipped to deal with customer queries.

And if they’re better equipped to deal with customer queries, then it means they’re investing their resources where it matters the most.

It’s rare to see a customer-centric cash home buyer and the more we research Property Buyers Today , the more they appear to be such. 

Client Satisfaction Guarantee

We also asked if they offer some sort of ‘Client Satisfaction Guarantee’, and if yes, what would that guarantee consist of.

They currently don’t offer a Client Satisfaction Guarantee but they’re happy to help resolve any issues and problems, within reason, as soon as possible.

Also, they did go out of their way and offered additional help and advice which warrants acknowledgement.

Client Complaints Procedure

There is not a link to a complaints procedure, however, you can find a section on ‘grievances’ in their terms and conditions in the footer links.

This details their complaints process, including an email address for raising issues. It also sets out a timescale for responses to any matters raised, with an acknowledgement promised within 3 working days and a response within 15 working days.

If you are still not satisfied after going through this process, you can submit a complaint through The Property Ombudsman because Property Buyers Today are a TPO member. 

Speaking To Past Customers

A legitimate quick home buying company that does what it promises shouldn’t have a problem letting you speak to their past customers.

Of course they need to have the permission of the individual involved and provide some kind of proof that it is a genuine past client of theirs.

We strongly encourage all our readers to ask to speak to a past client.

4. Property Buyers Today: Online Presence

In this section, we’ll discuss what the public thinks of Property Buyers Today and what online reviews the company has received.

Keep in mind that online reviews can be easily faked.

It works both ways

The company in charge might hire fake review writers to write positive reviews.

Or on the other hand, their competitors might hire fake review writers to write negative reviews and tarnish the said company’s reputation.

Also, social media followers can be artificially inflated.

That’s why we deem this section as purely anecdotal.

Nonetheless, we use trained researchers with a sceptical eye to go through Property Buyers Today social media presence and online reviews.

Property Buyers Today: Customer reviews

  • Google Reviews – 5.0 stars; No perceivable signs of fake reviews
  • Trustpilot Reviews – 3.5/5 (Though this has 0 reviews listed)
  • – N/A
  • Feefo Reviews – N/A

Property Buyers Today: Domain Rating

  • Domain Rating (DR) – 32 / 100
  • Search Traffic – 6,600 unique visitors per month

Property Buyers Today: Social Media Presence

  • Facebook – 203 Followers 
  • Twitter – 21 Followers 
  • LinkedIn – 128 Followers

Property Buyers Today: Media Mentions

  • The Sunday Times
  • City X

We didn’t find anything suspicious with Property Buyers Today’s social media, TV and online presence, nor with their customer reviews.

We also didn’t find anything suspicious with their domain rating and backlink profile nor their unique monthly search traffic. 

The Final Verdict

Property Buyers Today offers a flexible range of services, including cash house buying. They will work with you to help you decide which route to market best suits your individual circumstances.

Property Buyers Today are members of the NAPB and TPO, and they are registered with the ICO. They also have a good complaints procedure.

They claim to give generous cash offers, up to 90%, however, they also state that their range is 75%-90%, so most buyers will get less than 90%.

However, Property Buyers Today don’t appear to fully conform with all GDPR regulations and place marketing cookies for both their own marketing and third-party companies.

We will be continuously updating this review as we do with all of our other content. If Property Buyers Today decides to alter, amend or modify something, then we’ll make sure to adjust our critique and score accordingly.

Let Our Guard Dog Assist You

You don't have to do this alone

To understand why going through us is both better and safer, instead of going directly to your home buying company of choice, click below.

We want to help out as many people as possible. That’s why we created this comprehensive, in-depth Property Buyers Today review.

If you are looking to sell your property extremely fast, message us through the live chat or send us an email.

Depending on your preference and circumstances, we’ll connect you for free with one of our strictly vetted, ethical partners. 

It might very well be Property Buyers Today or another more befitting company for your needs.

They will help you sell your property as fast as possible for the best offer you can realistically achieve.

They will take care of all of the legal processes and fees and you’ll get the cash straight into your account in as little as 7 to 28 days, depending on your circumstances and preference.

Compare Companies

Property Buyers Today is just one of the many fast home-buying companies in the UK.

In order to make sure you choose the right one, it’s best if you compare them all.

Look at their strengths & weaknesses, their pros & cons and make an informed decision.

It’s essential to know you’re in safe hands, that’s why we’re here to help.

Use our company comparison table to find a reliable and trustworthy service, and decide whether expediting the sale of your property is the right thing for you. 

Content Updates

This review is being constantly screened by our investigator team and will be corrected in line with the emergence of new evidence. 

If a company contacts us with a genuine and verifiable piece of information which supports their cause, then we’ll immediately redact the review and point to that information. 

On the other hand, if we discover that a company which we’ve previously praised for a certain industry trait, starts to dabble in dodgy practices, we’ll also redact the review immediately.

We’ll point to our new findings and will adjust the table metrics and scores accordingly. 

For this reason, make sure to take notice of the ‘last updated’ date at the top of this page.

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