Critical Analysis:

Open Property Group Logo

Open Property Group Review (2024)

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When you’re selling your property, it’s of vital importance to know who you’re working with.

This is our independent Open Property Group review. Our private researchers analysed their company records, strengths and weaknesses.

In here, you’ll find everything you need to know about and whether you should trust them to sell your property quickly.

Table of Contents

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Open Property Group Logo

Established in


Members of NAPB


Members of TPO


Registered with ICO


Approved by CTSI


Will “Open Property Group” pay all of your legal fees?


Do they ask you to sign a contract?


Government verified transactions


Cash offer

Average sale time

14 days

Fastest sale time

7 days


9 AM – 8 PM (Mon – Sun)

Complaints procedure

Yes, excellent

Customer service

4.8 / 5

Google rating

4.4 / 5

Trustpilot rating

4.7 / 5 rating

N / A

Feefo rating

4.7 / 5

Open Property Group offers two modes of property selling depending on your preference. They can help you sell quickly for a favourable cash offer, or at a slower pace but get you close to a near-market value offer.

The company is approaching the 10-year mark since they’ve been established, and during this time, they’ve gathered a considerable amount of experience. The Open Property Group team is knowledgeable, friendly, and reliable.

They work 7 days a week, Monday through Sunday, to ensure there’s always someone available to help you with your queries. This indefatigable work rate allows Open Property Group to sell your property faster than most other house buyers. But also ensures you have a complete hands-off journey where you don’t deal with any bureaucracy and red tape.


4.8 / 5

1. Open Property Group: Company Overview

Open Property Group is a cash home-buying company.

They claim to have sold over 2000 properties and to be the quickest, most reliable house buyer in the quick home sale sector.

Whether all of that’s true, will be revealed in this review.

When working with them, they’ll buy the property from you at a price that satisfies both parties involved, and then sell it for a profit.

You’ll get a slightly below-market price but you’ll achieve a prompt and effortless sale with little bureaucracy.

Open Property Group provides free cash offers, doesn’t have estate agent or solicitors fees and have the capacity to buy any type of property, no matter the condition.

They can give you a no-obligation cash quote within 48 hours and purchase your property in 7 days or even less if that’s what you prefer.

This type of sale is perfect for people in a rush, who don’t have time for unnecessary red tape.

It’s important to remember:

You won’t get the full market value of your property but you’ll sell it very fast.

In fact, this is by far the fastest way to sell. A typical estate agent will take 6-9 months whereas a fast home-selling company can do it in mere days.

You’re sacrificing a negotiable percentage of cash for an exponential increase in speed-of-sale and a major reduction of headaches and legal complications.

2. Open Property Group: Strengths & Weaknesses

The company states to have bought and sold over 2000 properties.

That claim is virtually impossible to substantiate but we did find Open Property Group’s 370 government-verified transactions via Open Property Finance Limited and an additional 75 very recent ones via Open Trading Limited.

This makes it very plausible that Open Property Group have indeed sold thousands of properties since the company’s inception.

They also have excellent customer service and they are open 7 days a week.

Open Property Group appears to have no estate agent fees and no solicitor fees.

Are they NAPB members?

Yes, Open Property Group is a member of the NAPB.

The National Association of Property Buyers (NAPB) was specifically set up to protect homeowners looking to sell their houses for cash to a property buying company.

The NAPB continuously screens its members in order to see whether they’re maintaining the necessary business integrity, legality, professionalism and customer service.

It’s mandatory for all NAPB members to also register with The Property Ombudsman (TPO) and abide by the TPO ‘Code Of Practice For Residential Buying Companies’.

However, being an NAPB member itself is completely voluntary. Nobody forces these cash home buyers to become members, they do it of their own volition.

This suggests that Open Property Group wants to be a part of the select few companies regulated by the NAPB and are taking the right steps towards integrity and transparency.

Are they TPO members?

Yes, Open Property Group is a member of the TPO.

The Property Ombudsman (TPO) defends the interests of the public by investigating and addressing complaints of maladministration or a violation of rights.

It has been providing consumers and property agents with an alternative dispute resolution service since 1990.

TPO has a specific category for fast home sale companies, such as Open Property Group.

These companies have to adhere to a strict ‘Code of Practice for Residential Buying Companies’.

Open Property Group is regulated by TPO and strictly follows the above mentioned TPO code of conduct.

This is another noteworthy feather in their cap.

Are they Registered With The ICO?

Yes, Open Property Group have been registered with the ICO since 2016.

The Information Commissioner’s Office (ICO) is the UK’s independent regulatory body set up to uphold information rights.

The ICO also governs all forms of data collection and advertising intelligence.

By being registered with the ICO, Open Property Group has to protect its customers’ data at all times.

The ICO also has a Free Online Checker where you can verify whether a company is registered with them or not.

Open Property Group is registered with the ICO which further solidifies their authenticity.

Are they GDPR Compliant?

They are mostly GDPR compliant.

From our independent investigation, we discovered that is fully GDPR compliant with the “safety of personal data collection forms”.

However, we did find that installs certain marketing cookies that aren’t necessarily GDPR friendly.

But this is a contested topic and it’s virtually impossible to give an objective assessment.

Certain cookie types can be interpreted in multiple ways, hence some experts might deem GDPR appropriate, others might not.

Do They Have Cash On Hand To Buy The Property?

Yes, Open Property Group do seem to have cash on hand.

Our investigators found Open Property Group’s investment vehicle within Companies House and we discovered that they have over 370 government-verified transactions via Open Property Finance Limited.

Furthermore, Open Property Group reached out to us and showcased definitive proof of additional 75 government-verified transactions via Open Trading Limited, with the last one as recent as 13 January 2022.

And here’s a map-view of Open Property Group’s most recently sold properties:

Map-view of Properties sold by Open Property Group

Inferring from this, it’s highly likely that Open Property Group have cash on hand at all times which they use to buy properties.

As some of the other top home buyers, Open Property Group seem to be the exception in this market. In truth, very few fast home-buying companies actually have disposable cash on hand.

Most of them are unregulated small businesses or worse – individual opportunists pretending to be big organisations who deliberately mislead.

These companies don’t have their own cash but attempt to raise funds by low-balling their offer and getting finance off the back of the difference between their offer and the market value.

For this reason, it’s less risky to work with home buying companies that have government verified transactions.

Have They Traded For More Than 5 Years?

Yes, Open Property Group was established in 2014.

We use the ‘over/under 5 years trading time’ as a metric to gauge whether a company is an established entity with a lot of experience under their belt or just a newly founded business that may have ulterior motives.

Not all newly formed companies are scams but it’s still important to check how long they have traded.

If they’ve traded for more than 5 years, then this is a minor but still a notable vote of confidence.

And it needs to be acknowledged.

What Is Their Average Cash Offer?

The average cash offer of Open Property Group is 75-85% of the market value. But they can help you achieve over 90% via their assisted near-market sale option.

However, Open Property Group don’t have any hidden agent or conveyancing fees nor any other legal charges.

Everything is taken care of for you.

Whereas all estate agents have a myriad of legal fees which will indirectly reduce the market value of your property.

There’s a comparisons table on the homepage of Open Property Group that illustrates the dissimilarities:

Open Property Group Review

Getting 75-85% of the market value for your property when working with a fast home selling company is sensible.

We’ve discovered that with sub-par home buying companies you’ll often get between 60 – 65% and sometimes even less.

Inferring from this, Open Property Group gives reasonable offers in the context of fast home selling companies.

Of course, this doesn’t mean that every home achieves that kind of valuation as it depends on a myriad of factors. Sometimes there are justifiable reasons why you may receive a lower offer.

What Is Their Average Sale Time?

According to the latest Statista research, the average number of days taken to sell property in UK from September 2018 to November 2020 is 65 days.

This includes selling properties via estate agents, actions, fast-sale companies and everything else under the sun.

UK - The average number of days taken to sell property

Again, this graph represents every single method of selling a property, combined together.

And because of the vast number of fast home sale companies in the UK, this number is considerably lower than what it would’ve been if it only were estate agents and actions.

Remember when it comes to speed of sale, nothing beats a quick home buying company:

  • Estate agents take on average 6 – 9 months to sell your property.
  • Auctions take on average 10 weeks to sell your property.
  • But fast sale companies can take as little as 7 days.

Open Property Group’s average sale time is 14 days and their fastest recorded sale time is 2 days.


With a quick home-buying company, you’re sacrificing a negotiable percentage of cash for an exponential increase in speed-of-sale and a major reduction of headaches and legal complications.

That’s why you need to carefully consider your options.

Do you want a bit more money or do you want a significantly faster sale?

Charitable Initiatives

Supporting a charity is by no means proof that the home buying company in question is necessarily ‘good’.

In fact, dodgy home buying companies might purposefully support and/or pretend to support a charity just to win brownie points and credibility in the eyes of the customer.

All that being said, it’s still important to acknowledge when a company like Open Property Group genuinely supports a charitable cause such as the Haven House Children’s Hospice.

Open Property Group is member of the Haven House 100 Club. The company avows to donate £1,000 a year to Haven House Children’s Hospice and in 2020, they exceeded that goal by £253.97

Open Property Group also supports a local chairty named ‘Give and share’ which distributes Christmas presents to local families in need and to children who unfortunately spend the Christmas period in hospital.

It’s important to recognise and shed light on a home buying company’s altruistic and philanthropic aspirations but only if they are truly genuine.

If we discover even an ounce of shady behaviour, rest assured we’ll report it in our review.

Anything Else Suspicious?

We didn’t find anything that raises suspicion during our thorough research of Open Property Group.

Our investigators sifted through all of the data and legal records of Open Property Group and everything was clean.

However, we’ll redact this paragraph at the first glimpse of dodgy practices.

We never stop researching and our unbending commitment to excellence doesn’t waver.

This paragraph is only valid up until the ‘Last Updated’ date of this review, which can be found at the top of this page.

Anything Else You Should Know About?

As far as we are aware, Open Property Group haven’t received any additional awards or prizes.

They haven’t won any competitions either.

There’s nothing more we could add.

3. Open Property Group: Customer Experience

To assess the overall user experience (UX) of Open Property Group, we first analysed their website for ease of use and intuitiveness.

They make it very easy to get a free quote/cash offer for your property within 48 hours or less.

Also, they have a number and a live chat feature both of which you can use to contact the company every day including the weekends from 9 AM – 8 PM.

We calculated their First Response Time (FTR) by messaging them at approximately 11 AM on a non-holiday weekday (on a Wednesday to be exact) and used a stopwatch to estimate how long it took them to respond.

First Response Time

Open Property Group responded in 26 sec.

Which is faster than the industry average. And a fast FTR is something we consider highly important, especially in this sector.

A faster response time suggests that the home-selling company is better equipped to deal with customer queries.

And if they’re better equipped to deal with customer queries, then it means they’re investing their resources where it matters the most.

It’s rare to see a customer-centric cash home buyer and the more we research Open Property Group, the more they appear to be such.

Client Satisfaction Guarantee

We also asked if they offer some sort of ‘Client Satisfaction Guarantee’, and if yes, what would that guarantee consist of.

They currently don’t offer a Client Satisfaction Guarantee but they’re happy to help resolve any issues and problems, within reason, as soon as possible.

Also, they did go out of their way and offered additional help and advice which warrants acknowledgement.

Client Complaints Procedure

In this turbulent market, a fast home buying company should preferably have a formal complaints procedure on their website, where clients can express any disagreements, issues or just plain dissatisfaction with the overall service.

By having such a complaints procedure in place, the home buying company shows that they are willing to listen and if possible, rectify any problems that may arise.

At a first glance, Open Property Group doesn’t appear to have such a formal complaints procedure on their website, however, they do have one on their privacy policy page.

It’s under the section ‘Your Rights‘ but it’s rather short and lacklustre.

Also, you can submit a complaint through The Property Ombudsman because Open Property Group are a TPO member.

And every TPO member agrees to The Property Ombudsman Code Of Practice which allows customers to file complaints against TPO members if needed.

Speaking To Past Customers

A legitimate quick home buying company that does what it promises shouldn’t have a problem letting you speak to their past customers.

Of course, they need to have the permission of the individual involved and provide some kind of proof that it is a genuine past client of theirs.

We strongly encourage all our readers to ask to speak to a past client.

4. Open Property Group: Online Presence

In this section, we’ll discuss what the public thinks of Open Property Group and what online reviews the company has received.

Keep in mind that online reviews can be easily faked.

It works both ways.

The company in charge might hire fake review writers to write positive reviews.

Or on the other hand, their competitors might hire fake review writers to write negative reviews and tarnish the said company’s reputation.

Also, social media followers can be artificially inflated.

That’s why we deem this section as purely anecdotal.

Nonetheless, we use trained researchers with a sceptical eye to go through Open Property Group’s social media presence and online reviews.

What’s not anecdotal is the Domain Rating (DR) and Search traffic (ST) metrics.

The Domain Rating is an internet metric that shows the strength of a website.

The longer a website has been online, generally the more other websites link back to it.

These are called backlinks. Backlinks are like a minor vote of confidence.

It’s rare to see a scam website with a high Domain Rating. Why? Because other websites realise it’s a scam and they never give their “vote of confidence” to them.

The more backlinks a website has, the higher its Domain Rating will be.

For this reason, we only advise you to work with websites with a Domain Rating of 10 and up.

However, it’s still important to remember that virtually any online metric can be falsified or faked these days. Therefore, take this with a grain of salt and don’t give it much importance.

The Search Traffic is an internet metric that shows approximately how many unique visitors a given website has per month.

Also, this metric is an average evaluation over a period of several months.

Therefore, the more Search Traffic a company has, the less likely they are a scam.

Scam companies don’t have recurring visitors because once they scam someone, the victims protest and tell other people online to beware of the said scam company.

Also, scam companies appear less frequently in the top Google results because they usually have lower Domain Ratings. And Google only ranks websites with a high DR at the top.

This makes the scams unsustainable over a long period of time, and therefore, they cannot have a high Search Traffic.

The Domain Rating and Search Traffic are directly proportional. If the Domain Rating is high, then the Search Traffic will be high also, and vice versa.

All of the below stats and metrics have been taken as of the last updated date which can be found at the top of this review.

Customer reviews

  • Google Reviews – 4.4 stars; No perceivable signs of fake reviews
  • Trustpilot Reviews – 4.4 stars; No perceivable signs of fake reviews
  • – N/A
  • Feefo Reviews – 4.7 stars; No perceivable signs of fake reviews

Domain Rating

  • Domain Rating (DR) – 33 / 100
  • Search Traffic – 920 unique visitors per month

Social media presence

  • Facebook – 304 Followers 
  • Twitter – 1791 Followers 
  • LinkedIn – 51 Followers

Media Mentions

  • Huffington Post
  • Bloomberg
  • Mail Online
  • The Telegraph

TV Channel Features

  • N/A

We didn’t find anything suspicious with Open Property Group’s social media, TV and online presence, nor with their customer reviews.

We also didn’t find anything suspicious with their domain rating and backlink profile or their unique monthly search traffic.

The Final Verdict

Open Property Group is one of the very few legitimate fast home sale companies in the UK.

They do seem to have some government verified transactions and the last one is in January 2022.

We thoroughly examined their strengths and weaknesses, user experience (UX), customer service and overall online presence.

Open Property Group are members of the NAPB and TPO, and they are registered with the ICO.

They give sensible cash offers relative to the fast home sale industry and they can buy your property in mere days.

They don’t fully conform with all GDPR regulations but we’re yet to see a website that does.

And even though they don’t seem to have a dedicated complaints procedure page, you can find their complaints email in the privacy policy page.

We will be continuously updating this review (as we do with all of our other content) and once Open Property Group fixes any of the issues mentioned here, we’ll make sure to adjust our critique and score accordingly.

Open Property Group is one of the few companies that receive the PropertySaleWatchdog woof of approval.

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To understand why going through us is both better and safer, instead of going directly to your home buying company of choice, click below.

We want to help out as many people as possible. That’s why we created this comprehensive, in-depth Open Property Group review.

If you are looking to sell your property extremely fast, message us through the live chat or send us an email.

Depending on your preference and circumstances, we’ll connect you for free with one of our strictly vetted, ethical partners. 

They will help you sell your property as fast as possible for the best offer you can realistically achieve.

They will take care of all of the legal processes and fees and you’ll get the cash straight into your account in as little as 7 to 28 days, depending on your circumstances and preference.

Compare Companies

Open Property Group is just one of the many fast home-buying companies in the UK.

In order to make sure you choose the right one, it’s best if you compare them all.

Look at their strengths & weaknesses, their pros & cons and make an informed decision.

It’s essential to know you’re in safe hands, that’s why we’re here to help.

Use our company comparison table to find a reliable and trustworthy service, and decide whether expediting the sale of your property is the right thing for you. 

Content Updates

This review is being constantly screened by our investigator team and will be corrected in line with the emergence of new evidence. 

If a company contacts us with a genuine and verifiable piece of information which supports their cause, then we’ll immediately redact the review and point to that information. 

On the other hand, if we discover that a company which we’ve previously praised for a certain industry trait, starts to dabble in dodgy practices, we’ll also redact the review immediately.

We’ll point to our new findings and will adjust the table metrics and scores accordingly. 

For this reason, make sure to take notice of the ‘last updated’ date at the top of this page.

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