Critical Analysis: Review (2024)

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When you’re selling your property, it’s of vital importance to know who you’re working with.

This is our independent review. Our private investigators analysed their company records, strengths and weaknesses.

In here, you’ll find everything you need to know about and whether you should trust them to sell your property quickly.

Table of Contents

Want to hear who we recommend above

We have independently investigated all the best cash home buyers in the UK.

We ranked them based on their cash offers, reliability, customer service and 15 more metrics.

And we discovered that ‘My Homebuyers’ are superior to ‘’ in every regard.

My Homebuyers will give you the best genuine cash offer, without contracts and without any fees.

Click the button below to see exactly why we recommend My Homebuyers as your best option.

And how you can use the free Safe Connect™ programme to get VIP treatment from them.


Established in established 2006 (Parent Company Hawksmoor Equity Ltd established 2022)

Members of NAPB


Members of TPO


Registered with ICO


Approved by CTSI


Will “” pay all of your legal fees?

Yes, but only if using one of their panel solicitors

Do they ask you to sign a contract?


Government verified transactions


Cash offer

Average sale time

7 – 14 days

Fastest sale time

3 days


9AM – 5PM (Mon-Fri)

Complaints procedure


Customer service

4.0 / 5

Google rating

3.7 / 5

Trustpilot rating

4.2 / 5 rating

N / A

Feefo rating

N / A is a well-established UK home buyer who will offer you the choice of a direct purchase for a lower price, or arrange a buyer at a higher price. 

They claim to be ‘the UK’s most trusted quick house sale company’ and are members of the Property Redress Scheme. However, they are not members of NAPB or TPO and are not registered with the ICO. 

They do have significant experience and a lot of satisfied customers although 10% of their independent Trustpilot reviews are one star. 


3.7 / 5

1. Company Overview

(source: Companies House) is both a quick property buying company and a property broker, and as such, they can offer you a choice of ways to sell your home at varying price points.

They have 18 years of experience and say that they can buy your property in as little as 3 days, or any other time frame to suit your circumstances.

The company claims to have no additional fees and say that their offers are guaranteed. They will also cover your legal fees, but only if you use one of their panel solicitors. claim to buy any homes in any condition, however, they do not currently purchase properties worth over £500,000.

Whether all of that’s true, will be revealed in this review.

When working with them, they’ll either buy the property from you at a price that satisfies both parties involved, and then sell it for a profit, or they will arrange a buyer for your home, acting as a middleman.

With the direct sale option, you’ll get an offer below-market price, but you’ll achieve a prompt and effortless sale with little bureaucracy. With the broker option, you may get a little more, but it will take longer and be subject to the same issues and potential delays as an open market sale at full value. provides free cash offers and doesn’t seem to have estate agent or solicitors fees as long as you use one of their panel solicitors. There is no contribution to the cost if you choose your own legal representation. 

They can give you a no-obligation quote almost straight away and say that they can buy your home in as little as three days, although their usual turnaround is 7-14 days for a direct purchase.

2. Strengths & Weaknesses

When they offer a direct purchase, do not appear to rely on mortgage finance to buy properties. This allows them to complete property sales at a much faster rate.

Their website is straightforward and reassuring, although it does lack key details, such as the fact that you have to sign an exclusive contract with them, with. £999 exit fee if you change your mind or salle via another channel. appears to have no hidden charges and no legal fees if you choose to use one of their panel solicitors. You are free to use your own lawyers, but they will not cover the costs if you do.

Are they NAPB members?

No, is not a member of NAPB.

The National Association of Property Buyers (NAPB) was specifically set up to protect homeowners looking to sell their houses for cash to a property buying company.

The NAPB continuously screens its members in order to see whether they’re maintaining the necessary business integrity, legality, professionalism and customer service.

It’s mandatory for all NAPB members to also register with The Property Ombudsman (TPO) and abide by the TPO ‘Code of Practice for Residential Buying Companies’.

However, being an NAPB member itself is completely voluntary. Nobody forces these cash home buyers to become members, they do it of their own volition. A legitimate company may simply choose not to join, and not being a member does not necessarily mean they have anything to hide.

Are they TPO members?

No, is not a member of TPO.

The Property Ombudsman (TPO) defends the interests of the public by investigating and addressing complaints of maladministration or a violation of rights.

It has been providing consumers and property agents with an alternative dispute resolution service since 1990. TPO has a specific category for fast home sale companies, such as

Members have to adhere to a strict ‘Code of Practice for Residential Buying Companies’.

However, is a member of the Property Redress Scheme. The Property Redress Scheme is approved by Government under the Alternative Dispute Resolution for Consumer Disputes (Competent Authorities and Information) Regulations 2015. 

The Property Redress Scheme provides an impartial service that considers consumer complaints about a variety of property related issues, however it is not a regulator or an enforcement agency.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

Are they Registered With The ICO?

No, do not appear to be registered with the ICO.

The Information Commissioner’s Office (ICO) is the UK’s independent regulatory body set up to uphold information rights.

The ICO also governs all forms of data collection and advertising intelligence.

The ICO also has a Free Online Checker where you can verify whether a company is registered with them or not.

Are they GDPR Compliant?

They appear to be GDPR compliant.

The website does have a published privacy policy, which outlines how your data will be collected and used, and your rights regarding personal information.

They also have a published cookie policy, which states what cookies are used and what they are used for.

We did find that installs certain marketing cookies that aren’t necessarily GDPR friendly. These cookies may be installed without the consent of the visitor.

Such cookies are used for marketing and re-targeting purposes, such as displaying relevant ads.

Users are urged to err on the side of caution when providing personal information, and always read any cookie agreements before clicking your consent.

Finally, with offices in Dubai, would need to transmit data outside of the EU. This may reduce the level of data protection.

Do They Have Cash On Hand To Buy The Property?

It’s not certain whether have cash on hand, although they do claim to be able to buy your home in as little as three days, so they must have some access to readily available funds.

Our team of investigators found one of their investment vehicles within Companies House.

This allowed us to validate that they do have government-verified transactions, however there was just one transaction listed under this vehicle.

That’s why we cannot state for certain whether or not currently have cash on hand.

This could be simply due to the fact that they are using a different company name to track and register their other Companies House transactions.

Nevertheless, in light of these findings, we cannot say for certain whether have or don’t have cash on hand which they use to buy properties. 

What’s more, many of their transactions are not outright purchases. simply broker a sale to one of their contacts, or list the property on Rightmove for a standard sale.

In general, we’ve discovered that very few fast home-buying companies actually have disposable cash on hand. Most of them are unregulated small businesses or worse – individual opportunists pretending to be big organisations who deliberately mislead. 

For this reason, it’s less risky to work with home buying companies that have government verified transactions.

Have They Traded For More Than 5 Years? have traded for more than 5 years.

They have been in this industry since 2006, although their current parent company was only registered in 2022.

We use the ‘over/under 5 years trading time’ as a metric to gauge whether a company is an established entity with a lot of experience under their belt or just a newly founded business that may have ulterior motives.

Not all newly formed companies are scams but it’s still important to check how long they have traded.

If they’ve traded for more than 5 years, then this is a minor but still a notable vote of confidence. 

What Is Their Average Cash Offer? has two primary modes of selling which makes their average cash offer vary considerably. offer a quick sale, in which they buy your home themselves. This can be in as little as three days, however you are likely to need to take a significant drop in price to achieve a sale this fast. Fast house sales in less than 7 days are a bigger risk for the buyer, as they do not have time to complete the full range of surveys and searches required for due diligence. To cover the increased risk, you will normally be offered significantly less for your home if you want to sell this fast.

If you can wait a little longer for their standard quick sale, then their website comparison table suggests that you could get as much as 85% of the value of your home. However, they do not state a price or price range on the site.

The second model of fast home sale is for to broker a sale of your home to one of their approved investors, builders, developers or cash buyers. This will take longer and may be subject to the same delays as a standard sale, including mortgage and survey issues. You will get more for this kind of sale, but not as much as a similar sale on the open market.

Below you can see some of the perceived benefits of using instead of a generic high-street or online estate agent.


Getting 70-80% of the market value for your property when working with a fast home selling company is fair.

We’ve discovered that with sub-par home buying companies you’ll often get between 60 – 65% and sometimes even less.

If the comparison table on their website is to be believed, gives reasonable offers in the context of fast home selling companies.

Of course this doesn’t mean that every home achieves that kind of valuation as it depends on a myriad of factors. Sometimes there are justifiable reasons why you may receive a lower offer.


What Is Their Average Sale Time?

According to the latest Statista research, the average number of days taken to sell property in UK from September 2018 to November 2020 is 65 days.

This includes selling properties via estate agents, actions, fast-sale companies and everything else under the sun.

UK - The average number of days taken to sell property

Again, this graph represents every single method of selling a property, combined together.

And because of the vast number of fast home sale companies in the UK, this number is considerably lower than what it would’ve been if it only were estate agents and actions.

Remember when it comes to speed of sale, nothing beats a quick home buying company:

Estate agents take on average 6 – 9 months to sell your property.

Auctions take on average 10 weeks to sell your property.

But fast sale companies can take as little as 7 days.

When using the direct purchase route, aim for average sale time of 7-14 days, but they claim to be able to buy your home in just 3 days.


Charitable Initiatives

Supporting a charity is by no means proof that the home buying company in question is necessarily ‘good’.

In fact, dodgy home buying companies might purposefully support and/or pretend to support a charity just to win brownie points and credibility in the eyes of the customer.

All that being said, it’s still important to acknowledge when a company cash home buyer genuinely supports a charitable cause.

We didn’t find any charitable initiatives which supports. 

Nevertheless, some companies prefer to donate privately or anonymously rather than stating it publicly. 

Anything Else Suspicious?

It should be noted that will ask you to sign a contract, and that this will tie you to them for a six month period. If you break this contract, there is a fee of £999. 

This is not made clear on their website, but it can be found in the details of their Trustpilot reviews.

We didn’t find anything else that raises suspicion during our thorough review of

Our investigators sifted through all of the data and legal record of and everything was clean.


We never stop researching and our unbending commitment to excellence doesn’t waver, and so we’ll redact this paragraph at the first glimpse of dodgy practices.

This paragraph is only valid up until the ‘Last Updated’ date of this review, which can be found at the top of this page.

Anything Else You Should Know About?

As far as we are aware, haven’t received any additional awards or prizes.

They haven’t won any competitions either.

There’s nothing more we could add.

No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

3. Customer Experience

To assess the overall user experience (UX) of we first analysed their website for ease of use and intuitiveness.

They make it very easy to get a free quote/cash offer for your property, and they claim to respond in as little as 15 minutes.

They have a FREEPHONE number which you can use to contact the company as well as an easy to use live chat feature.

We calculated their First Response Time (FTR) by messaging them at approximately 9 AM on a non-holiday weekday (on a Friday to be exact) and used a stopwatch to estimate how long it took them to respond.

First Response Time responded in 1 minute 42 seconds.

Which is much faster than the industry average. And a fast FTR is something we consider highly important, especially in this sector.

A faster response time suggests that the home-selling company is better equipped to deal with customer queries.

Client Satisfaction Guarantee

We also asked if they offer some sort of ‘Client Satisfaction Guarantee’, and if yes, what would that guarantee consist of.

They currently don’t offer a Client Satisfaction Guarantee but they’re happy to help resolve any issues and problems, within reason, as soon as possible.

Also, they did go out of their way and offered additional help and advice which warrants acknowledgement.

Client Complaints Procedure

In this turbulent market, a fast home buying company should preferably have a formal complaints procedure on their website, where clients can express any disagreements, issues or just plain dissatisfaction with the overall service.

By having such a complaints procedure in place, the home buying company shows that they are willing to listen and if possible, rectify any problems that may arise. do not have a published formal complaints procedure.

However, as members of the Property Redress Scheme, you can contact them with any complaints and ask for independent and impartial investigation into any complaints you may have.

Speaking To Past Customers

A legitimate quick home buying company that does what it promises shouldn’t have a problem letting you speak to their past customers.

Of course they need to have the permission of the individual involved and provide some kind of proof that it is a genuine past client of theirs.

We strongly encourage all our readers to ask to speak to a past client.


No contracts, no-nonsense, genuine cash offer

We've independently investigated all the UK's top fast home buyers with our cast-iron 18 point checklist. And using the free Safe Connect™ programme we'll introduce you to our most recommended & strictly vetted home buyer. No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below to get your best cash offer.

4. Online Presence

In this section, we’ll discuss what the public thinks of and what online reviews the company has received.

Keep in mind that online reviews can be easily faked.

It works both ways. 

The company in charge might hire fake review writers to write positive reviews.

Or on the other hand, their competitors might hire fake review writers to write negative reviews and tarnish the said company’s reputation.

Also, social media followers can be artificially inflated. That’s why we deem this section as purely anecdotal.

Nonetheless, we use trained researchers with a sceptical eye to go through social media presence and online reviews.

Customer reviews

  • Google Reviews – 3.7 stars (6 reviews)
  • Trustpilot Reviews – 4.2 stars (430 reviews)
  • – N/A
  • Feefo Reviews – N/A

Domain Rating

  • Domain Rating (DR) – 56 / 100
  • Search Traffic – 9500 unique visitors per month

Social media presence

  • Facebook – 1,184 Followers 
  • Twitter – 1,508 Followers 

Media Mentions

  • Hello
  • Daily Express
  • Woman and Home
  • The Independent
  • Yahoo Finance

TV Channel Features

  • N / A

We didn’t find anything suspicious with social media, TV and online presence.

However, while their Trustpilot rating of 4.2 stars is good, it is worth noting that 10% of their 430 reviews are just one star. Potential sellers should read both positive and negative reviews in order to fully assess any company.

We also didn’t find anything suspicious with their domain rating and backlink profile nor their unique monthly search traffic. 

The Final Verdict

We thoroughly examined their strengths and weaknesses, user experience (UX), customer service and overall online presence. claims to be the UK’s most trusted quick house sale company, however they do not say what this claim is based on. Their Trustpilot rating is good, but it is not outstanding.

Their website promises an open, fair and friendly service, with a range of different options when it comes to selling your home. are not members of the NAPB and TPO, nor are they registered with the ICO. However they are members of the Property Redress Scheme, which does offer customers some protection.

They appear give reasonable cash offers relative to the fast home sale industry and they can buy your property in as little as three days. However, they will ask you to sign a contract. This can significantly limit your options, even if they subsequently drop their offer price.

They have both a freephone number and a live chat widget.

We will be continuously updating this review as we do with all of our other content. If decide to alter, amend or modify something, then we’ll make sure to adjust our critique and score accordingly.

Get The Best Cash Offer For Your Property

We’ve independently investigated all the UK’s top fast home buyers with our cast-iron 18 point checklist.

And by using the free Safe Connect™ programme we’ll introduce you to our most recommended & strictly vetted home buyer.

The Safe Connect™ programme was created to ensure you not only get the best possible, genuine cash offer, but also to protect you in this unregulated market.

If you click the orange button below, we’ll automatically Safe Connect you to the best property buyer in the UK – as vetted by our team of investigators. And most importantly, you’ll see exactly why we objectively classified them as the best property buyer in the UK.

Get the 'Top Dog' cash offer for your home

No sales scripts, no robot-like behaviour, no contracts and no fees. Just a down to earth conversation with a certified property-selling expert without any obligations. Click below so we can Safe Connect you to your best cash offer.

If you use the Safe Connect™ programme to connect with a cash home buyer, we’ll personally hold them accountable. We’ll ensure they go the extra mile and treat you like a VIP.

The Safe Connect™ programme is a free service. There are no additional fees or costs on your end.

Safe Connect ensures there will be no last-minute price drops and no nasty surprises. It’s quick, easy and it eliminates all headaches. 

Our strictly vetted partner will know that you’re coming through Property Sale Watchdog and they won’t dare to mess you around.

Compare Companies is just one of the many fast home-buying companies in the UK.

In order to make sure you choose the right one, it’s best if you compare them all.

Look at their strengths & weaknesses, their pros & cons and make an informed decision.

It’s essential to know you’re in safe hands, that’s why we’re here to help.

Use our company comparison table to find a reliable and trustworthy service, and decide whether expediting the sale of your property is the right thing for you. 

Content Updates

This review is being constantly screened by our investigator team and will be corrected in line with the emergence of new evidence. 

If a company contacts us with a genuine and verifiable piece of information which supports their cause, then we’ll immediately redact the review and point to the new information. 

On the other hand, if we discover that a company which we’ve previously praised for a certain industry trait, starts to dabble in dodgy practices, we’ll also redact the review immediately.

We’ll point to our new findings and we’ll adjust the table metrics and scores accordingly. 

For this reason, make sure to take notice of the ‘last updated’ date at the top of this page.

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