Key Facts
| Company name | Good Move |
|---|---|
| Also trading as | Good Move / Goodmove |
| Companies House no. | 9376775 |
| Incorporated | 7 January 2015 |
| Year founded | 2014 |
| Corporate structure | Subsidiary / group structure — linked to ARN Capital Ltd |
| SIC code | 68100 |
| Operating model | Direct cash buyer (mixed internal/external funding) |
| Geographic coverage | England and Wales only |
| Typical offer | Up to 85% of market value / typically c.15% to 25% below market value based on public positioning and review commentary |
| Typical timeline | Offer in principle within 24 hours; formal offer to complete in 2–3 weeks; can complete in as little as 7 days; site also presents 2 weeks as average sale time. |
| Legal fees | Free |
| TPO member | Yes |
| NAPB member | Yes |
| Official website | goodmove.co.uk |
PSW Company Index
Three independent measures, built from verifiable data rather than the company's marketing: how its offer compares with the cash-buyer sector, how quickly it completes, and how openly it operates. Every input is shown so you can check the working.
Transparency signals
Good-practice signals
- Member of The Property Ombudsman (TPO)
- Member of the NAPB
- Complaints procedure published
- Typical offer level disclosed
- Data protection / privacy in place
- Independent redress / ombudsman route
- Legal fees policy stated
Contract red flags
- Conditional or hidden fees noted
- Late price-reduction pattern
- Tie-in / exclusivity required
- Early contract before completion
- Requires use of their solicitors
- Restricts marketing elsewhere
- Exit penalties mentioned
How these are calculated. Offer Fairness ranks the company's stated offer (as a % of market value) within the cash-buyer sector — all cash offers are below open-market value. Completion Speed is the fastest completion the company advertises, shown as a fact, not a score, because most firms advertise a similar best case; confirm any timescale in writing. Transparency adds points for TPO/NAPB membership, a published complaints procedure, a disclosed offer level, data-protection registration, an independent redress route and a stated legal-fees policy, and deducts for contract red flags; only publicly verifiable signals score. Full methodology.
Company Overview
Publicly available material indicates Good Move operates as a fast-sale property buying brand under ARN Capital Ltd. The website presents it as a cash house buyer offering quick sales, no chains and no fees, with an offer in principle usually followed by a formal offer after appraisal. However, the Terms of Business show a more flexible structure than a simple one-step direct purchase. After the initial offer in principle is accepted, Good Move arranges an appraisal and at least one valuation, then issues a formal offer subject to title, searches, survey/valuation and finance terms acceptable to the buyer. The terms also allow the company to market the property, transfer rights to another organisation, and require the seller to transfer the property to an associated company, third party or sub-purchaser. Combined with the company’s accounts, which show real estate trading activity, property held as stock and external financing inflows, this suggests Good Move has genuine direct buying capability but also retains flexibility to structure some transactions through funded or onward-buyer routes. Based on available information, this points to a hybrid buyer model rather than a purely unconditional principal-only cash purchase in every case.
Products, Services & Process
Property types accepted
Residential — any condition
- Contact the company by phone or online form to provide property details.
- Receive a no-obligation indicative cash offer, typically within 24 hours.
- If the offer is of interest, a formal valuation is carried out.
- A formal offer is made. If accepted, solicitors are instructed.
- Choose a completion date to suit your circumstances.
- Contracts exchanged and funds transferred on the agreed date.
Fees & Pricing
Good Move publicly states that it can offer up to 85% of market value and explains that cash buyers usually pay less than full market value in exchange for speed and convenience. Its website says the offer in principle is based on seller-provided information and online research, with a later appraisal and at least one valuation by a local estate agent, RICS valuer or desktop valuation before the formal offer is made. The Terms of Business also state that the formal offer is subject to title, searches, survey/valuation and finance conditions, and allow the offer to be reconfirmed or changed if adverse matters are identified. Review patterns provided in this chat suggest that a recurring point of friction is the gap between an early indicative offer and a later reduced price, often after survey or valuation stages, with some reviewers also alleging reductions close to completion. The company’s responses often attribute this to valuation or factual issues rather than arbitrary repricing. Based on available information, pricing appears conditional and evidence-led on paper, but in practice some sellers experience the process as revision-prone. Sellers should therefore treat the earliest figure as provisional rather than fixed.
What Offer to Expect
Cash-buying companies pay below the open market in exchange for speed and certainty. The benchmarks below are worked on the current UK average house price of £270,080 (HM Land Registry / ONS UK House Price Index, June 2026). Your own figure depends on your property's value and condition.
On the UK-average £270,080 home, Good Move's stated offer works out at roughly £230,000–£230,000, versus £203,000–£230,000 for the typical cash buyer. Open-market figure is before agent and legal fees. Source: HM Land Registry / ONS UK House Price Index, June 2026.
| Route | Typical proceeds | On a £270,080 home | Typical speed | Sale falls through? |
|---|---|---|---|---|
| Good Move (this company) | up to 85% of market value | £230,000–£230,000 | 7–28 days | Very low |
| Typical cash buyer | 75–85% of market value | £203,000–£230,000 | 7–28 days | Very low |
| Open-market sale (estate agent) | Close to full market value, minus agent & legal fees | ~£270,080 less fees | about 5–6 months (≈25 weeks) | roughly 25–35% (about 1 in 3) |
Offers can fall below 70% for properties needing significant work.
Benchmarks: HM Land Registry / ONS UK House Price Index; Rightmove; Zoopla; Propertymark; TwentyCi. The cash-offer range reflects independent consumer guidance, not figures supplied by cash-buying companies. Illustrative only — verified June 2026.
Cash Sale vs Estate Agent vs Auction
How the three main ways to sell a home compare on the factors that matter most to sellers.
Good Move's figure is its advertised fastest completion — confirm any timescale in writing. Approximate time from agreement (or listing, for the open market) to completion. Sources: Rightmove; Zoopla; Propertymark; TwentyCi.
| Factor | Cash-buying company | Estate agent (open market) | Auction |
|---|---|---|---|
| Typical proceeds | 75–85% of market value | Close to full market value (minus fees) | Variable — reserve plus hammer price |
| Typical timeline | 7–28 days | about 5–6 months (≈25 weeks) | ~6–10 weeks (incl. 28-day completion) |
| Sale falls through? | Very low | roughly 25–35% (about 1 in 3) | around 15% |
| Fees to you | Usually none — buyer covers legal costs | Agent commission (~1–2%+VAT), legal, EPC | Auction/entry fees, legal pack |
| Effort required | Minimal | Viewings, staging, chain management | Legal pack, viewings, reserve setting |
Sources: Propertymark; TwentyCi (fall-through); Rightmove; Zoopla (timelines); HM Land Registry / ONS UK House Price Index (prices). Verified June 2026.
Funding & Completion Stability
Publicly available financial statements indicate ARN Capital Ltd is an active property trading company with meaningful turnover, profitability and balance sheet property holdings, which supports that it does directly acquire properties in some cases. The latest filed accounts show turnover of about £30.4m, stock of about £7.39m and cash at bank of about £1.55m, alongside financing inflows of about £3.77m. This suggests the business is not relying solely on unencumbered internal cash, but is using external finance as part of its operating model. The user-supplied charge pattern also shows very heavy use of property-level secured lending, with most recent outstanding charges in favour of Schneider Property Finance Limited, although not every charge appears to be with Schneider. The Terms of Business also state that formal offers are subject to finance, valuation and title conditions, and allow third-party or associated company involvement. Based on available information, completion stability appears stronger than a normal chain sale in some cases, but not fully unconditional from the outset. Sellers should clarify whether their specific deal is being funded directly, through a lending facility, or with third-party involvement before relying on the proposed completion timetable.
Reviews & Reputation
Review patterns appear split. Many positive reviews praise communication, named staff, responsiveness and completed sales, including some cases where sellers say the agreed price was achieved or the process felt transparent. Negative reviews, however, repeatedly describe lower final offers after survey or valuation stages, late-stage repricing, and occasional references to investors or alternative buyers being introduced. Company responses typically frame these disputes as valuation, disclosure or factual issues rather than misconduct. Based on available information, reviews suggest the service works well for some sellers, especially where expectations are aligned around discount-for-speed, but pricing changes remain a recurring friction point in negative feedback.
- Highly regulated — NAPB, TPO, RICS, NAEA, Trading Standards
- Genuine direct buyer — own funds, no third-party investors
- Fast completion in average 2 weeks
What reviewers praise
- Some reviews report offer of vouchers to remove negative reviews
- Only operates in England and Wales — no Scotland or Northern Ireland
- Legal fee incentive tied to using their preferred solicitors
Common complaints
Complaints & Common Issues
Good Move’s published terms give the business significant control once the seller accepts the offer in principle. The seller is asked to sign and return the offer in principle before appraisal and formal offer, and the website FAQ says most cash buying companies ask that the property is taken off the market before the purchase is initiated. The terms then allow Good Move to upload the property to a portal, market it through an estate agency chosen by them, transfer the agreement to another organisation, or require the seller to transfer the property to an associated company, third party or sub-purchaser. The seller must take independent legal advice, but can choose their own solicitor or use a recommended one. The contract also includes a 14-day cancellation period for distance contracts and says Good Move will not seek to recoup costs if the seller cancels within that period. Based on available information, the contract structure appears more flexible for the buyer than for the seller, especially because transaction routing and onward marketing are expressly permitted. Sellers should clarify exactly who will buy, when the price becomes fixed, whether the property must come off the market immediately, and whether any onward buyer involvement is anticipated.
Customer Support
| Phone | Not published — see official website |
|---|---|
| Not published — contact via website form | |
| Response time | Within 24 hours |
Regulatory & Compliance
Company History & Timeline
- 2014Incorporated: 7 January 2015
Ownership & Leadership
| Current directors | Nima Nasserghasri; David Counsell; Adam Gilman |
|---|---|
| Parent company | ARN Capital Ltd (wholly-owned subsidiary) |
| Prior related entities | Yes ARN Capital Ltd previously traded as GOOD MOVE SYNDICATE LTD. The latest revised strategic report also states the company became a 100% subsidiary of ARN Capital Group Ltd on 31 March 2025. |
| Registered address | Ground Floor, 4320 Park Approach, Thorpe Park, Leeds, LS15 8GB |
Good Move vs Alternatives
How Good Move compares with other independently profiled cash buyers on the terms sellers ask about most. Figures are drawn from each company's own Property Sale Watchdog profile and reflect the same assessment methodology.
| Factor | Good Move (this profile) | The Property Buying Company | Open Property Group | We Buy Any Home |
|---|---|---|---|---|
| Typical offer | Up to 85% of market value / typically c.15% to 25% below market value based on public po… | Typically 15%–35%+ below market (based on reviews) | Below market / variable. Review evidence includes sellers who explicitly accepted a lowe… | Commonly marketed as up to c.80–85% of market value; review evidence suggests some outco… |
| Typical timeline | Offer in principle within 24 hours; formal offer to complete in 2–3 weeks; can complete … | Advertised fast (7–28 days); reviews suggest often longer or variable | Marketed as within 7 days, sometimes 24 hours or 6 weeks; review evidence ranges from un… | Headline claim: around 7 days or less / in a timeframe that suits the seller; review evi… |
| Legal fees | Free | Free | Free | Seller pays own |
| TPO member | Yes | Yes | Yes | Yes |
| NAPB member | Yes | Yes | Yes | Yes |
| PSW risk rating | Low Risk | Medium Risk | Medium Risk | High Risk |
All comparison companies are independently profiled on Property Sale Watchdog. Compare key terms, memberships and risk ratings before committing to any single buyer.
View The Property Buying Company profile → View Open Property Group profile → View We Buy Any Home profile →
Pros & Cons
Pros
- Most regulated cash buyer in the UK — NAPB, TPO, RICS, NAEA, Trading Standards
- Genuine balance-sheet buyer — own funds, no investors
- All legal fees covered (when using their recommended solicitors)
- Average completion in 2 weeks; as fast as 72 hours
- Extensive positive review profile on both Trustpilot and Google
Cons
- Only operates in England and Wales — no Scotland or Northern Ireland
- Legal fees only fully covered if using their recommended solicitors (£500 contribution if own solicitor)
- Part of ARN Capital group — now a wholly-owned subsidiary
- Up to 85% of market value — open market remains superior for price
- Some reports of being asked to remove negative reviews
Frequently Asked Questions
Good Move is registered at Companies House (number 9376775). TPO status: Yes. NAPB status: Yes. Sellers should verify proof of funds and the contracting entity before proceeding.
Good Move offers Up to 85% of market value / typically c.15% to 25% below market value based on public positioning and review commentary based on publicly available information. This reflects the trade-off for speed, certainty, and no selling fees. The actual figure will depend on property condition, location, and market conditions at the time of valuation.
Based on publicly available information, Good Move states typical completion is Offer in principle within 24 hours; formal offer to complete in 2–3 weeks; can complete in as little as 7 days; site also presents 2 weeks as average sale time.. Actual timelines may vary depending on property type, legal complexity, and the route used.
Good Move TPO membership: Yes. NAPB membership: Yes. Both organisations require members to follow a code of practice and provide sellers with an independent redress route. Sellers should verify membership status directly with the relevant bodies.
Based on available information, Good Move’s legal fee policy is: Unknown. Sellers should confirm this directly with the company and check whether any conditions apply to legal fee coverage.
The late price reduction pattern for Good Move is recorded as: Repeated. Sellers should ask the company to confirm the formal offer in writing, clarify what conditions could cause the price to change, and at what stage the offer becomes legally binding.
Good Move primarily buys residential properties in any condition across the UK. The company states it will consider properties regardless of condition. Sellers with unusual or commercial properties should confirm eligibility directly with the company.
Sellers should be more cautious if they need the highest achievable sale price, need a figure that is fixed from the earliest stage, or would struggle financially or emotionally with a lower offer later in the process. Caution is also sensible where the seller is relying on a precise completion amount for an onward purchase, or where there is little room for repricing after survey, legal or fundin…
Who This Suits & Who Should Be Cautious
May suit sellers who…
This structure may suit sellers who need a faster or more managed exit than the open market is likely to provide and who are comfortable accepting a below-market price in return for speed, privacy or convenience. It may also suit owners dealing with probate property, tired stock, difficult chains, time pressure or a desire to avoid public marketing, especially where certainty matters more than achieving the highest possible price. Good Move appears to have genuine operational capacity, direct buying capability and an established sales progression function, which may appeal to sellers looking for a more hands-on process than a standard estate agency route. The model may also suit sellers who understand from the outset that the first figure is indicative, that valuation and legal checks can affect the final offer, and that completion may involve a lender-backed or flexible acquisition structure rather than a simple one-step cash purchase. This is more likely to work for informed sellers who prioritise speed and reduced hassle over price maximisation.
Be cautious if you…
Sellers should be more cautious if they need the highest achievable sale price, need a figure that is fixed from the earliest stage, or would struggle financially or emotionally with a lower offer later in the process. Caution is also sensible where the seller is relying on a precise completion amount for an onward purchase, or where there is little room for repricing after survey, legal or funding checks. Public terms and review patterns both suggest that offers can remain conditional beyond the earliest stage and that some transactions may involve third-party or associated company routing. That does not mean the model cannot work, but it does mean sellers should not treat the first offer as fully unconditional without checking the detail. Sellers should also be careful where there are title issues, structural problems, unusual ownership arrangements or anything that could materially affect valuation. Before proceeding, they should clarify who the actual buyer will be, whether the property must come off the market immediately, when the price becomes fixed, and whether finance or onward buyer dependence remains in play.